Publicly standing up for climate and the study of its science, thirty-eight scientists signed a letter penned by distinguished senior scientist Kevin Trenberth, Sc.D. that strongly criticizes WSJ’s recent publishing of the “No Need to Panic About Global Warming” op-ed. Trenberth eloquently points out the flaws and falsities of the “No Need to Panic” article [...]
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Nightly News on Climate
January 31, 2012
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Climate scientists may not be able to reach every American, but meteorologists reach millions of Americans every night. Unfortunately, a survey by George Mason University found that only 19% of meteorologists felt confident climate change has been accelerated due to human activity. The Forecasters for Facts campaign has been created to educate the short-term, 10-day [...]
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100 Social Scientists Discuss Effective Climate Communication
January 28, 2012
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Last week over 100 social scientists convened to have a direct and collaborative discussion on how to better understand and improve climate communications. The article posted below provides key takeaways from the discussion, many of which are in-line with the findings from ecoAmerica’s 2009 Climate Truths research, and effective in connecting with and engaging Americans. [...]
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American Priorities Report: Global Warming Concern Drops 13% Over Five Years, Partisan Divide on Environment
January 25, 2012
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2011 marked another year for decline in support on the environment. The latest Pew report on public priorities states, “No issue divides partisans more than the environment.” Global warming, while more heavily prioritized by Democrats, has drastically and consecutively fallen in the past five years — to the bottom of the list of American priorities. [...]
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The Sermon on Climate Resonates With Evangelicals
January 24, 2012
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A recent report released by the Citizens Climate Lobby (CCL) indicates that there does not have to be a separation of church and climate. The majority of evangelicals not only believe that climate change is real, but also they understand humans are accelerating its impact. Whether evangelicals read global warming reports released in the past [...]
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Cause Marketing Appeal: 83% of Americans Wish Brand Would Support Causes
January 20, 2012
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A recently released Cone Cause-Evolution Study reports a staggering 83% of Americans, a figure that has doubled since 1993, say they want brands to support causes. For marketers, it offers a clear path for improving brand affinity. Additional stats on cause marketing growth are below and for more information on how to decide what cause [...]
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The Comedy Connection
January 18, 2012
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When executed correctly, humor is a way to lighten a difficult topic and make the subject more accessible to people, but comedy can be hard, especially on the topic of environment. This Grist article also points out some environmentalists and scientists may be a bit too serious when discussing their field of passion, but if [...]
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Climate Shift: Controversy and Teachable Moment
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Global Warming Isn’t All Science: The Emotional Side to Earth’s Climb In Temperature
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Solution as Problem?: Sociologists on the Climate Wars
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College Green Rating with the Princeton Review
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Leveling the Field
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Communicating Adaptation: Scientists and Planners Seeking New Approaches
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Climate Change Not Debatable: Climate Scientists Respond to WSJ’s “No Need to Panic”:
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Nightly News on Climate
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100 Social Scientists Discuss Effective Climate Communication
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American Priorities Report: Global Warming Concern Drops 13% Over Five Years, Partisan Divide on Environment
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Bob Perkowitz: It would be interesting to survey the weather deni...
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Martin Lack: Thanks Celina. Who then are all these non-Eva...
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Celina Plaza: Hi Martin, I think the Republican Party Preside...
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saskboy: You're a misleading person/troll, Klem. So I'm tak...
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Communicating Adaptation: Scientists and Planners Seeking New Approaches
Planners and scientists are trying to prepare citizens living in U.S. coastal communities for the inevitable sea level rise caused by climate change. In doing so, they are experiencing that some people are resistant to believing that their homes and lives are at great risk. Instead, citizens fight the the science and those who are [...]
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