072914Wildfire_Square

What’s Climate Change Got to Do With Wildfires?

Two major wildfires burned in California this weekend — one in the Sacramento area and one near Yosemite. While no particular wildfire can be linked directly to climate change, evidence does suggest that climate change is playing a role in increasing the frequency and severity of wildfires around the country. How can climate communicators help […]

Continue reading
072514AmericanFlag_Square

The Conversation on Climate Is Shifting in America. Here’s How.

Climate change used to be an issue for environmentalists. But the national conversation on climate change is changing–and fast–to include the voices of many Americans beyond just environmentalists. The past few weeks in particular, writes NRDC President Frances Beinecke, have seen an outpouring of calls for action from unusual suspects, including farmers, people of faith, members of the military, […]

Continue reading
072414MichiganPoll_Orig

Support for Carbon Tax Soars When Tax Revenue Funds Renewable Energy

According to conventional wisdom, proposing a carbon tax to solve climate change would be a political anathema. But new research from the University of Michigan and Muhlenberg College suggests that a carbon tax might not be doomed to fail. What matters, it turns out, is where the revenue from the tax goes. While just 34% of […]

Continue reading
072314SundayNewsClimate_Square

Climate Coverage on Sunday Shows Skyrockets

Climate coverage on Sunday shows skyrocketed in the first half of 2014, according to a new Media Matters analysis. Climate coverage in the first half of 2014 has already surpassed the coverage climate received on Sunday shows over the past four years. An uptick in newsworthy climate-related events, including the release of the National Climate […]

Continue reading
072214PublicOpinionGraph_Square

What Do Americans Really Think About Climate Change?

Making sense of polling data is rarely easy. Many different organizations, from survey groups to NGOs to news outlets to academic institutions conduct public opinion polls, each with their own survey samples, wording and methodology. With all of these different factors, it can be hard to ascertain out exactly what Americans think about public policy issues […]

Continue reading
072114Bicycling_Square

Bicycling: The Next Mainstream Climate Solution

Bicycling and other forms of alternative transportation have long been touted as part of the puzzle that will help lead America toward a more positive climate future. But until recently, bicycling has been limited to just a small percentage of the American population, says a recent article in The Huffington Post. A new type of […]

Continue reading
071814Flood_Square

When Climate Change Becomes Heart-Wrenching

It’s not often that individuals imagine themselves 75 years into the future, living in a world deeply affected by climate change. Doing so, however, can prove to be an enormously powerful exercise, as a recent column in the New York Times illustrates. In the column, opinion writer Anna North tells her own story about what her life […]

Continue reading
071714Storytelling_Square

Using Storytelling to Motivate New Audiences

One of the biggest challenges cause communicators face is engaging individuals who aren’t already deeply invested in an issue. In a recent Chronicle of Philanthropy article, communication guru Paul VanDeCarr suggests a new approach to reaching new audiences: storytelling. Storytelling, especially storytelling that utilizes social media and other online platforms, can help turn lukewarm supporters into engaged audiences.   The […]

Continue reading