Tag Archives: the shelton group
Marketing green to the wired generation

Marketing green to the wired generation

Adam Kustin, VP of Client Consultation at the Shelton Group discusses the appropriate methods for communicating green to the 18-24 year old age group. Social media is only the 4th resource this group uses to get information, and that they're surprisingly more likely to check out ads, product labels or news coverage. According to the […]

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