Tag Archives: green trends
Bioserie iPhone 4 Cases Made From Plants

Bioserie iPhone 4 Cases Made From Plants

 On September 5th, the blog Digital Trends reported on a new plant-based iPhone cover made by the company Bioserie. According to the post, these biodegradable covers are becoming more and more popular amongst consumers and are being produced by several companies, another of which is called Grove. There are covers in the works for other […]

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Clorox goes green with new natural product line

Clorox goes green with new natural product line

Clorox Green Works is probably not a new product line to you, but last week Clorox got a stamp of approval that's sure to bolster and validate their green marketing image. In this article posted on SFGate.com Carolyn Said notes the Green Works brand recently earned the "imprimatur of the Natural Products Association, a 75-year-old […]

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Communicating Sustainability to the Consumer

Communicating Sustainability to the Consumer

 In Triplepundit.com today, Ali Hart discusses some consumer research around sustainability. It reveals that consumers' affinity for sustainability is largely a game of matching the relevant information with the appropriate demographic. This research also reveals that consumers weigh the food and beverage category heavily in their quest for sustainability, and they favor local food over […]

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Pocono Raceway Claims Largest Solar-Powered Sports Stadium

Pocono Raceway Claims Largest Solar-Powered Sports Stadium

This article, posted today on Environmental Leader (www.environmentalleader.com), outlines NASCAR's plans to create a 25-acre solar installation that should produce 72 million kilowatts of energy over the next 20 years. This may seem like an unlikely move for NASCAR but according to a recent survey, three out of four NASCAR fans believe that everyone has […]

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5 Reasons Why Green Tech Has Such a Tough Time in America

5 Reasons Why Green Tech Has Such a Tough Time in America

This article from Wired.com states the 5 reasons that green technology is yet be very successful in the US despite our track record of innovation and ingenuity in this field. The author, Michael Kanellos, notes America's history of green tech inventions and then launches into the reasons that are prohibiting America from leading in the […]

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Using Social Media to Promote Green Products

Using Social Media to Promote Green Products

This post by Jeff Dubin on Sustainable Life Media, talks about the growth and popularity of social media as a way to reach green consumers. Yet, he notes the importance of still imploring other, more traditional forms of outreach such as advertising and word of mouth to reach more people, especially women.  However, the article […]

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Global Warming’s Six Americas: June 2010

This study from the Yale Project on Climate Change Communication and George Mason Unviersities' Center for Climate Change Communication follows up on a 2008 survey that measured Americans' opinions on global warming. It found six distinct segments ranging from 'Alarmed' about the dangers of climate change, to 'Dismissive' about the existence of climate change, within […]

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The Big Oil Spill: is it enough to change consumer behavior?

The Big Oil Spill: is it enough to change consumer behavior?

Suzanne Shelton, President of the Shelton Group, takes a look at whether or not the recent oil spill has the power to alter consumer behavior. She explains that Americans are more likely to understand and have a connection with an issue if they can see it in front of them. Her company did a quick […]

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Moving Green Consumer Purchasing From 'Me' to 'We'

Moving Green Consumer Purchasing From ‘Me’ to ‘We’

Melissa Schweisguth makes a good point in a recent GreenBiz article. Recognizing that consumers are drawn to green products and brands that provide them with obvious personal benefits, Schweisguth remarks on the need for a tactical way of promoting brands that are harder to illustrate in that way, like renewable energy. She suggests that education […]

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