Tag Archives: green products
greencustomer

More Consumers Understand Benefits of Being Green and Support Companies that are Reducing Environmental Impact

All efforts to get consumers to understand the benefits of “going green” are starting to pay off. A recent report, The Environment: Public Attitudes and Individual Behavior, reinforces what ecoAmerica has known and built its work upon for the past 6 years: consumer behavior can change. Compared to 1990, Americans that say they have a […]

Continue reading
blog_feature_image_template

Reality Is Tough, But People Still Care

Our friend Susan Donaldson at VivaTerra wanted to make sure we didn’t miss this NY Times article on how the ‘great recession’ is impacting consumer behaviors on the environment – both positively and negatively. It certainly correlates with our recent American Climate & Environmental Values Survey which recommends a more practical, common sense approach to […]

Continue reading
windpower

Global consumers crave green energy in survey: Vestas

According a recent TNS Gallup survey, a strong majority of consumers worldwide are saying they want more green energy and are inclined to support companies that are environmentally-friendly, but many are ill-informed about their access to renewable energy and legitimate green products — it is harder than they think.   Posted 6.28.2011 on Reuters by […]

Continue reading
Using Social Media to Promote Green Products

Using Social Media to Promote Green Products

This post by Jeff Dubin on Sustainable Life Media, talks about the growth and popularity of social media as a way to reach green consumers. Yet, he notes the importance of still imploring other, more traditional forms of outreach such as advertising and word of mouth to reach more people, especially women.  However, the article […]

Continue reading
Businesses Fail To Engage Consumers on Environmental Issues

Businesses Fail To Engage Consumers on Environmental Issues

According to the 2010 Cone Shared Responsibility Study, 84% of respondents think that they can help companies create products that benefit consumers, business and society but only 53% think that companies are effectively engaging them in those companies initiatives, products and services. Americans seem incredibly interested in being involved in the process of greening corporations […]

Continue reading
Marcal's Secret Deep-Green Roots

Marcal’s Secret Deep-Green Roots

Marc Gunther, a senior writer at GreenBiz.com, interviewed Tim Spring, the CEO of Marcal on GreenBiz radio.  The interview presents an interesting perspective of a green company that hasn't always marketed itself that way. (more…)

Continue reading
Go South, Green Brand: Lessons from the Front Lines of Green Marketing

Go South, Green Brand: Lessons from the Front Lines of Green Marketing

A close look at the July 2009 Green Brand survey which reveals, "the growing gap in attitudes between the North and the South, the importance of backyards, how basics still matter, and that the green brand leaders might not be whom you would expect." (more…)

Continue reading
New Study Into Sustainable Foods and Beverages Sees Opportunity

New Study Into Sustainable Foods and Beverages Sees Opportunity

Despite the recession, consumers are continuing to put a high value on products that affect their quality of life and will pay a premium for them. (more…)

Continue reading
A Clockwork Green

A Clockwork Green

Michael Mercier of Adweek discusses how green has lost meaning and led to confusion as every brand and business introduces their own green product or service.  Mercier suggests defining differentiating terms that are consistent within the "green" umbrella. (more…)

Continue reading
As a Term, ‘Green’ a Best-Seller, But at What Cost?

As a Term, ‘Green’ a Best-Seller, But at What Cost?

This post on environmental LEADER points out how "green" has saturated the publishing market and become a full blown trend, while it has at the same time gotten a lot of attention for being overused.  Marketers are recognizing the consumer's interest in the idea but are not doing enough to clarify the term's meaning. (more…)

Continue reading