Tag Archives: climate engagement

Shedding Transaction for Transformation. Building Climate Constituency With Categorical Imperative.

Meighen Speiser is a Member of the Board of Directors at ecoAmerica.   I have always refused to self-identify as an environmentalist. An activist? Not me. Something about those labels didn’t set well. They conjured up images of people, actions, and methods of forging progress that were fueled with anger and protest.   As a […]

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Why Climate Coverage Fails to Engage Audiences (and How That Can Be Improved)

2015 was arguably the most newsworthy year ever for the climate movement – but except for major events like Pope Francis’ encyclical and the COP21 summit, climate change actually suffered from a lack of media coverage. As this Huffington Post article explains, many climate experts and journalists feel climate change gets far less attention in […]

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Taking the Climate Conversation Beyond the Echo Chamber

Social media is a powerful communication tool – Twitter, Facebook, and other platforms allow users to share information and ideas widely, and build a base of supporters quickly. But social media is also very effective at spreading misinformation, and in doing so, can reinforce the echo chambers that cause rumors and myths to persist.   […]

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5 Ways to Engage Millennials on Climate Action

Millennials are the largest and most diverse generation in America – which means they have the potential for enormous influence, both in the voting booth and in the marketplace. Surveys have found that the vast majority of Millennials prefer a candidate who supports clean energy, and nearly three out of four say they would pay […]

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Climate Humor

Lightening Up: How Humor Can Help Make Climate Issues More Approachable

Is climate change too serious to joke about? Certainly there is nothing funny about threats to public health, or extreme temperatures and historic drought – but there is much to be said for the value of humor in dealing with serious topics. While it’s more vital than ever to raise awareness of the need for […]

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The Importance of Listening When Talking About Climate Change

The overwhelming majority of scientists believe that global warming is caused by human activity – but less than half of Americans share that opinion. If we are to build mainstream support for climate solutions, is it essential to change their minds? Maybe not. As this GreenBiz article points out, many Americans who are firm supporters of […]

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Want People to Save Energy? Choose the Right Imagery

Storytelling and the use of images are two of the most powerful tools for effective climate communication – and if you can combine them, all the better. Stories and pictures help remove distance and abstraction, and make climate change issues more personal, real, and compelling. But it’s important to be thoughtful about the images you […]

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Hurricane Sandy

3 Tips for Using Images to Increase Climate Engagement

As communicators, it’s impossible to overstate the value of imagery. A visual image can create a strong emotional connection much more quickly and memorably than words can. By helping people understand an issue and boosting their empathy, images can help them make the leap from indifference to action.   But not all images resonate equally. […]

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Bob Perkowitz, President of ecoAmerica

The Top 5 Traits That Make A Great Leader

At ecoAmerica, one of our main priorities is empowering leaders to build support for climate action. There’s a reason leaders are such an important part of our strategy. Whether they’re the head of a corporation, a church, or a community group, strong leaders share certain traits.   1. They are able to effectively communicate what […]

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How to Engage Millennials on Climate Change

It doesn’t matter whether you are creating a marketing strategy or a research report on climate change, putting yourself in the shoes of your audience and understanding their perspective is a critical part of the process. Only if you can think like, feel like and behave like your audience, will you be able to communicate […]

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