Tag Archives: advertising
antibike

GM’s Bold Self-Interest Ads Don’t Fool Consumers

GM marketers must be extremely concerned about losing Gen Y consumers if the company is willing to run a anti-bike campaign, a bold and blatant act of self-interest. The ad, displayed in the article below, seems to be reministant of cigarette ads of the 1950s — appealing to people’s desire to look “cool” with no […]

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A Lapel Pin With a Purpose

A Lapel Pin With a Purpose

In this Fast Company article, Terry Tamminen praises the new "eco-ad" logo  that has been introduced by CBS EcoMedia.  Advertisements that include the ecoad logo tell consumers that a percentage of the ad revenue goes to install solar panels in their local community.  Similar to the 1% For The Planet's logo strategy, the eco-ad goal is […]

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Using Social Media to Promote Green Products

Using Social Media to Promote Green Products

This post by Jeff Dubin on Sustainable Life Media, talks about the growth and popularity of social media as a way to reach green consumers. Yet, he notes the importance of still imploring other, more traditional forms of outreach such as advertising and word of mouth to reach more people, especially women.  However, the article […]

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