TV Stars Broadcast a Powerful Climate Message at the Emmys

climate message at EmmysTo build a strong consensus for climate action, we need to bring climate issues into the mainstream. Sunday night’s Emmys broadcast helped accomplish just that by bringing a climate message into living rooms across America. As this Newsweek article reports, a number of celebrities at the ceremony wore green ribbons showing their support for climate action. The ribbons, which were distributed by the Natural Resources Defense Council, featured the hashtag #DemandClimateAction and were intended to raise awareness of the climate talks in Paris this December.
 
Although this year’s Emmys had relatively low ratings, the show still attracted 11.9 million viewers – and the potential for stars to influence such an audience is powerful. Because they are well known and often well loved, celebrities help put a personal face on issues that can otherwise seem distant or abstract. Read more here about how the entertainment industry is weaving climate messages into popular culture.
 

Emmys 2015: Why Stars Wore Green Ribbons at the Ceremony

By Zach Schonfeld, contributor to Newsweek
 
A number of actors wore mysterious green ribbons to the Emmys on Sunday night, though it wasn’t just a fashion statement.
 
For example, there’s actor Jeffrey Tambor accepting an award for Transparent. Spot the ribbon on his chest? Viewers at home and on social media were understandably confused.
 
Turns out the actors—including comedian Brad Hall, Game of Thrones author George R.R. Martin, Veep’s Julia Louis-Dreyfus, Transparent’s Gaby Hoffmann and Homeland’s Mandy Patinkin, in addition to Tambor—were wearing ribbons distributed by the Natural Resources Defense Council (NRDC) in support of climate action and the EPA’s Clean Power Plan.
 
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Image credit: Lucy Nicholson/Reuters

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