73% of Millennial Voters Want a Clean-Energy Candidate

Millennial votersWhether you’re a marketer or a politician, Millennials (those born between the early 1980s and the early 2000s) are a highly desirable demographic. Those seeking office should take note of a new poll by Hart Research, which found that an overwhelming majority of Millennials in key swing states favor a candidate who wants to power America with at least 50 percent clean energy by 2030. Merely accepting climate change was not enough – young voters want to see a candidate with a clear, ambitious plan to address it.
As this National Journal article points out, the 50-percent-by-2030 goal is the one billionaire climate activist Tom Steyer wants candidates to endorse. Hillary Clinton recently announced that she intends to pursue very similar clean-energy goals if elected.
To inspire climate action and help get out the youth vote, Steyer’s super PAC is launching a concert tour, and has run ads on Snapchat and put out an online video featuring comedian Jenny Slate. This illustrates a point we’ve made before: good climate communication is about understanding what your audience cares about, and knowing where to find them.

Concerts, Snapchat And Breweries — Tom Steyer Seeks Out Millennials

Jason Plautz, contributor to the National Journal
New poll shows youth enthusiasm for climate action.
In a bid to draw out the youth vote, climate activist Tom Steyer is trying to inject a little fun. into the campaign trail.
Steyer’s NextGen Climate super PAC, in partnership with Reverb, are launching a concert tour head­lined by Nate Reuss — the lead singer of the band fun. — to stir up support for climate action among millennial voters. The concert tour will go to more than 24 colleges and universities in key battleground states to promote a clean energy agenda.
It’s part of a bigger push by Steyer’s group to capture millennials through youth-friendly channels like Snapchat, online videos and beer. It’s meant to turn out young voters who are more concerned about climate change than older generations — and show candidates that they should align with Steyer to pick up the valuable demographic.
NextGen recently released an online video with comedian Jenny Slate to attack climate deniers, and ran ads on Snapchat during the first Republican debate to voters in Ohio, New Hampshire and Iowa. In New Hampshire, NextGen is also plan­ning a roundtable at the Smuttynose Brewery and a separate “Climate Jam” concert series.
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Image credit: barryelevine/flickr

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