ecoAmerica adds health partner American Heart Association to Nature Rocks Program

Start! logo Nature Rocks has just announced the American Heart Association as our newest partner to the family that includes REI, the U.S. Fish and Wildlife Service, the American Camp Association, The Nature Conservancy and our organizing partner the Children and Nature Network.
The American Heart Association provides a unique and prestigious inroad to the world of health, families and moms – a tremendous asset to the Nature Rocks brand. We are kicking off the partnership with the "60 Miles in 60 Days"
Summer Walking
Pledge for Families, and will be collaborating on a host of exciting projects throughout this year and next. 

Posted June 24, 2010

By Lia Benvenuti

Nature Rocks, our national program
created to inspire and empower parents to take their families to play, explore
and enjoy quality time in nature, announced a collaboration with the American
Heart Association's Start! Initiative on June 22.  Start! encourages
 increased physical activity among all Americans, emphasizing walking
because it's easy, free and has the lowest dropout rate of any form of


In January, the American Heart Association
identified physical activity as one of the seven measures necessary for ideal
cardiovascular health. However, only 15 percent of American adults achieve the
association's recommended levels of moderate aerobic exercise (150 minutes per
week or more).  With the "60 Miles in 60 Days" Summer Walking
Pledge for Families, Nature Rocks and the American Heart Association are
helping families close that gap.  Participants in "60 Miles in 60
Days" can sign up on the registration page of [] and visit to download a free guide –
complete with tips, a walking checklist and mileage tracker – to help complete
the challenge safely and successfully.  The first 60 people to sign up
will receive prizes from Nature Rock and American Heart Association. Everyone
who completes the challenge will be featured in Nature Rocks and Start! social

"Increasing physical activity and
aerobic fitness are major goals of the American Heart Association in our
efforts to improve the heart health of all Americans by 20 percent by the year
2020," said Barry Franklin, Ph.D., director of Cardiac Rehabilitation and Exercise
Laboratories at William Beaumont Hospital in Royal Oak, Mich. and national
Start! spokesperson. "Through this collaboration with Nature Rocks, we
will reach more families with our proactive message: get out and get moving for
your health."


To kick off the collaboration, we will
feature rotating Start! Walking Paths and American Heart Association content on homepage and "Find
Nature" page, which enables parents to find nature-related activities by
zip code.  Additionally, Start! participants will be  exposed to the
"families plus nature" component of Nature Rocks and be inspired to
get outside and explore nature now with over a hundred activity ideas, guides
and events listings.

"The benefits of nature to families
involve health, but they also involve the heart; families that go outside
together, stay together.  By partnering with the American Heart
Association, we're bringing nature to the workplace and an important health
component to family," said Richard Louv, co-founder of the Children and
Nature Network, Nature Rocks' organizing partner.  "The American
Heart Association is among the most esteemed health organizations in our
country and we're proud to align our goals with theirs – encouraging heart
health by motivating families to go outside and start walking."


the "60 Miles in 60 Days" Summer Walking Pledge for Families

"60 Miles in 60 Days" Summer
Walk Challenge will take place from June 22, 2010 through August 22, 2010.
 Those interested in participating can sign up at [],
where they will be able to track each mile completed.  The first 60 people
to sign-up will receive a Nature Rocks reusable water bottle from The Nature
Conservancy to help them stay hydrated on their journey, a safety blinker from
American Heart Association, and stickers from us. To learn more, visit the
"60 Miles in 60 Days" dedicated webpage at  



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