Green purchasing appears to be accelerating

GovProMedia logo2 TerraChoice Environmental Marketing released a survey that paints a picture of increasing green purchasing budgets despite the recession.  The survey polled 580 professional purchasers between April and July 2009 and asked them several green purchasing related questions that found: 56% have done more green purchasing in last 12 months than previously; the U.S. Energy Star label is most recognized ecolabel; and more.

Posted Oct. 20, 2009
By Michael Keating, GovProMedia

Green purchasing budgets will continue to increase, and
the current political administration in the U.S. will positively affect green
spending, according to a recent survey by Ottawa-based TerraChoice
Environmental Marketing.

The third annual “EcoMarkets Summary Report” polled 580
professional purchasers in the U.S. and Canada between April and July 2009. About
37 percent of the respondents work for government departments or agencies. Collectively,
the respondents are responsible for spending $24 billion a year while their
organizations spend more than $68 billion annually.

"There is a conventional wisdom that green concerns
go away in tighter economic times," says Scott McDougall, president and
CEO of TerraChoice. "This year's EcoMarkets study — a sample of companies
that spend over $68 billion annually — proves this false. In fact, greener
purchasing continues to accelerate."

Highlights from the EcoMarkets 2009 findings include:
*More than half of all purchasers (56 percent) have done more green purchasing
in the last 12 months (during the recession) than ever before.
*A sizable majority of purchasers (83 percent) predict increased green
purchasing in the next two years. A majority of professional purchasers (51
percent) who work for organizations that don’t currently have a green
purchasing policy still plan to do more green purchasing in the next two
*Even among those purchasers that believe the North American economy has been in
either recession or depression, 84 percent predict increases in green spending.
*More than three-quarters of purchasers (76 percent) believe that the Obama administration
is having a positive impact on greener purchasing in North America.
*Respondents — no matter whether their budgets increased or decreased — boosted
their green purchasing activity over the past 12 months.

*In the U.S., Energy Star, Green Seal and EcoLogo are the three
most recognized eco-labels with recognition rates of 88, 61 and 59 percent, respectively.
In Canada, the three most recognized eco-labels are Energy Star, EnerGuide, and
EcoLogo, recognized by 81, 76 and 62 percent of purchasers, respectively.

*Universities and purchasing organizations are the most
trusted sources for information on the environmental impact of products.

The goal of the EcoMarkets study is to inform clients,
partners and the public about the attitudes and practices of North American
buyers toward environmentally preferable purchasing in both business-to-business
and business-to-government transactions. The survey was conducted in
partnership with the National Institute of Governmental Purchasing, the
Purchasing Management Association of Canada, and the BuySmart Network (formerly
the Sustainability Purchasing Network).

For a copy of the EcoMarkets 2009 Summary Report, go to

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