Tag Archives: Yale Project on Climate Change Communication
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Study: Physicians Have a Unique Opportunity to Shape Climate Opinions

Health professionals have been aware of the public health impacts of climate change for some time now. The Centers for Disease Control and Prevention devoted their December 2014 Grand Rounds to the topic, the Lancet published a report about the risks of climate change last June, and the Surgeon General urged climate action at the […]

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New Report: Morality May Be the Key to Engaging Americans on Climate Change

As we’ve mentioned here before, 2015 was a pivotal year for the climate movement – in large part because faith leaders like Pope Francis helped reframe climate change as a moral issue. A new study by the Yale Project on Climate Change Communication found that this message could resonate well with Americans who are currently […]

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New Demographic Data Shines Light on American Climate Views

A fascinating set of maps newly released from Yale and Utah State University offer a unique perspective on American views on climate change – all the way down to the county level. Some of the findings are encouraging. For example, Americans in 99 percent of U.S. counties believe climate change is happening. Other news is […]

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The Truth About Republicans and Climate Change

The new crop of Congressional Republicans seem united in their resistance to climate solutions – but the same isn’t true of Republican voters. A new study from the Yale Project on Climate Change Communication found large variations in opinion among the GOP electorate. A majority of moderate and liberal Republicans believe climate change is happening, […]

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What Americans Need to Know About Climate Change and Health

As this month’s CDC Grand Rounds made clear, health leaders are increasingly concerned about the health impacts of climate change. However, most Americans don’t yet share those concerns.   A recent study by Yale and George Mason University found that only one in three Americans think climate change is currently harming people, and only one […]

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New Research Helps Explain the Partisan Divide Over Climate Change

An abundance of research indicates that American opinion on climate change falls squarely across party lines. But what explains this partisan divide? New research reveals that part of the issue might lie in Americans’ choices about media outlets. Specifically, the study found that watching and listening to conservative media outlets, like Fox News and Rush Limbaugh, is associated with […]

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What Emotions Motivate Action on Climate Change?

Effective climate communicators understand that emotion plays a key role in motivating action. What many communicators want to know, however, is which specific emotions they should try to evoke to motivate action on climate change. New research by the Yale Project on Climate Change Communication recently featured by Big Think, however, may help to answer this question. Researchers […]

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New Poll: Three in 10 Americans Will Pledge to Vote for Candidates Who Share Their Views on Climate

New polling results released this month reveal that millions of registered voters would sign a pledge to vote for, would volunteer for, or would give money to candidates who share their views on climate change, if asked to do so by a person they like and respect.   The research, conducted by the Center for […]

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Communicating the Scientific Consensus on Climate Change

What’s the best way to communicate the fact that the overwhelming majority of scientists believe that climate change is real and human-caused? Is it metaphors that compare scientists’ beliefs on climate change to doctors’ beliefs about whether or not a child is sick? Or descriptive statements? Charts and graphics? New peer-reviewed research suggests that the most compelling ways to communicate the scientific […]

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Americans Twice as Likely to Vote for Candidates That Support Climate Action, New Poll

Registered voters in the U.S. are 2.5 times more likely to vote for presidential or congressional candidates who support action on climate change, according to a new polling report released last week. Moreover, registered voters are 3 times more likely to vote against a candidate who opposes climate action. The poll, conducted by the Center […]

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