Tag Archives: Verdantix
Time To Move Beyond Green Marketing

Time To Move Beyond Green Marketing

Mediapost's green blog, Marketing:Green  recently featured a study by the company Verdantix that was discussed by one of their strategists Jim Nail. The report finds that agencies (PR, advertising, marketing and branding) are trying to transition from green marketing to something called "sustainable communications." This new discipline goes beyond simply marketing the product to the […]

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