Tag Archives: using imagery in communications
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How to Communicate Climate Risks In Ways That Inspire Action

As scientists and policymakers work to put together the next National Climate Assessment (due out in 2018), they are striving to find ways to ensure enough people not only read it, but act on it. The answer, according to Alice Hill, the National Security Council’s senior director for resilience policy, is to communicate the risks […]

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Want People to Save Energy? Choose the Right Imagery

Storytelling and the use of images are two of the most powerful tools for effective climate communication – and if you can combine them, all the better. Stories and pictures help remove distance and abstraction, and make climate change issues more personal, real, and compelling. But it’s important to be thoughtful about the images you […]

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3 Tips for Using Images to Increase Climate Engagement

As communicators, it’s impossible to overstate the value of imagery. A visual image can create a strong emotional connection much more quickly and memorably than words can. By helping people understand an issue and boosting their empathy, images can help them make the leap from indifference to action.   But not all images resonate equally. […]

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