Tag Archives: trusted messengers
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How to Approach a Climate Skeptic

Climate change continues to be a highly polarizing issue. According to psychological research, part of the issue has to do with the way our brains process information. We’re biologically predisposed to seek out and trust information that confirms our existing points of view, a phenomenon known by psychologists as “confirmation bias.” This means that those […]

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Tommy G. Thompson  of  New Bern, NC disputes scientific climate change data for sea level rise in NC

Deepening Understanding to Drive Action: Climate, Conservatism, and Culture

It’s hardly news that climate change is a highly polarized political issue. Liberals tend to support action, while conservatives tend to defend business as usual. But what’s at the root of these differences? This article, published in the German news publication Der Spiegel, suggests the answer may not just be politics, but the cultural differences […]

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Putting Best Practices into Action: Aquariums & Climate Change Engagement

Climate communicators have an abundance of communication and engagement guidance at their fingertips. From research and tips delivered through Climate Access, the Center for Research on Environmental Decisions (CRED), ecoAmerica, or others, there is a plethora of resources on how to effectively talk about and engage people on climate. The exciting part comes in actually […]

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Race to the finish

NRDC helping NASCAR fans see the green light

The Huffington Post recently published an article that climate change activists might have never imagined possible: a senior scientist from the NRDC announcing a partnership with NASCAR.   On its face, the partnership between a major environmental organization and a high-octane gas-guzzling racing behemoth may cause activists to scratch their heads in pause. But, as […]

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