This article from Wired.com states the 5 reasons that green technology is yet be very successful in the US despite our track record of innovation and ingenuity in this field. The author, Michael Kanellos, notes America's history of green tech inventions and then launches into the reasons that are prohibiting America from leading in the […]
Read more
Tag Archives: Trends
“Hands Across the Sand” Offshore Drilling Protest – Was it a success?
July 2, 2010 
Comments Off
In a recent article in The New Republic, Jonathan Cohn assesses the turnout from the recent "Hands Across the Sand" an international offshore drilling protest that took place last Saturday, June 26th. He asserts that the turnout was relatively small, especially with respect to the recent oil spill. Cohn uses this example as an indication […]
Read moreBurt’s Bees, Tom’s Top Green Brands: Here’s Why
June 16, 2010 Comments Off
The 5th annual ImagePower Green Brands Survey, done by Landor Associates, Cohn & Wolfe, and Penn Schoen Berland, was recently released. Not only did the survey rank the top green brands (Burt's Bees, Whole Foods, Tom's, Trader Joe's and Google top the list), it also revealed some insight about green consumers. While it is clear […]
Read moreIn U.S., Many Environmental Issues at 20-Year-Low Concern
March 16, 2010 Comments Off
Just the other day I linked to Gallup's report that Americans' concern for global warming continues to decline. Today, Gallup has released some more from their annual environmental poll. Key findings include a drop in concern on eight environmental issues including water pollution, air pollution, the decline of rain forests, loss of species and global […]
Read moreBurt’s Bees Releases 2009 CSR Report
February 9, 2010 Comments Off
Burt's Bees just released a new Corporate Social Responsibility report which is a good benchmark for other businesses hoping to be at the forefront of the green marketplace. The report follows the trend of transparency and accountability that has gained strength in the past few years. Not only did Burt's Bees meet or surpass many […]
Read morePublic’s Priorities for 2010: Economy, Jobs, Terrorism
February 2, 2010 Comments Off
The Pew Research Center for the People & the Press recently released their latest national survey on the public's priorities. Only 49% of respondents view dealing with the energy problem as a top priority (vs 60% last year). Global warming remains the public's lowest ranked with only 28% considering it a top priority. However, the […]
Read moreGreener Pastures Ahead? Five Trends You’ll See in 2010
December 31, 2009 Comments Off
Suzanne Shelton of the Shelton Group gives us a glimpse of different green consumer trends that she anticipates for 2010. The trends include "waste not, want not" messaging gaining significance, consumers disappointed by their home energy savings, continuing decline of implementation of the easiest home energy saving behaviors and more.
Read moreExecutives Think the Public Now Cares Less About Green
November 30, 2009 Comments Off
Sustainable Life Media reports on the impact that the recession has had on executives' perceptions as revealed in a recent McKinsey survey. Only 49% of respondents viewed environment as a top concern to the public (as opposed to 57% in 2008). Despite respondents acknowledging that executive compensation has become a public interest, more executives believed […]
Read moreFollow:
-
Supermajorities of Americans Now Support Action on Climate Change
-
He Speaks for the Snow: Erik Blachford on Climate Change and the Ski Industry
-
New Nature Rocks Website Offers New Paths to the Outdoors
- Yale Poll: Climate Change Belief Drops 7%, Likely Influenced by Cold Winter
-
Vote for ecoAmerica at SXSW Eco
-
Climate Shift: Controversy and Teachable Moment
-
Global Warming Isn’t All Science: The Emotional Side to Earth’s Climb In Temperature
-
Solution as Problem?: Sociologists on the Climate Wars
-
College Green Rating with the Princeton Review
-
What Consumers Really Think of Green PR
- Marcacci Communications: [...] Hundreds of US colleges creating a clean ene...
-
Martin Lack: Thanks for posting this, Celina. I first came acr...
-
Theresa Silveira: Hi - Thank you. I now have the information. I lo...
-
Celina Plaza: Hi Theresa, The link has been updated. You shoul...
-
