Tag Archives: Trends
Sandy Google Search Trends

Using Google search to measure climate engagement

Do extreme weather events really get people more engaged in climate adaptation? Yes, then no, and maybe, writes Climate Central’s Brian Kahn.    Using Google search trends as his methodology, Kahn illustrates the trajectory of public interest in climate change following Hurricane Sandy. Kahn found that the number of searches for terms like “climate change […]

Continue reading
5 Reasons Why Green Tech Has Such a Tough Time in America

5 Reasons Why Green Tech Has Such a Tough Time in America

This article from Wired.com states the 5 reasons that green technology is yet be very successful in the US despite our track record of innovation and ingenuity in this field. The author, Michael Kanellos, notes America's history of green tech inventions and then launches into the reasons that are prohibiting America from leading in the […]

Continue reading
"Hands Across the Sand" Offshore Drilling Protest - Was it a success?

“Hands Across the Sand” Offshore Drilling Protest – Was it a success?

In a recent article in The New Republic, Jonathan Cohn assesses the turnout from the recent "Hands Across the Sand" an international offshore drilling protest that took place last Saturday, June 26th. He asserts that the turnout was relatively small, especially with respect to the recent oil spill. Cohn uses this example as an indication […]

Continue reading
Burt's Bees, Tom's Top Green Brands: Here's Why

Burt’s Bees, Tom’s Top Green Brands: Here’s Why

The 5th annual ImagePower Green Brands Survey, done by Landor Associates, Cohn & Wolfe, and Penn Schoen Berland, was recently released. Not only did the survey rank the top green brands (Burt's Bees, Whole Foods, Tom's, Trader Joe's and Google top the list), it also revealed some insight about green consumers. While it is clear […]

Continue reading
In U.S., Many Environmental Issues at 20-Year-Low Concern

In U.S., Many Environmental Issues at 20-Year-Low Concern

Just the other day I linked to Gallup's report that Americans' concern for global warming continues to decline. Today, Gallup has released some more from their annual environmental poll. Key findings include a drop in concern on eight environmental issues including water pollution, air pollution, the decline of rain forests, loss of species and global […]

Continue reading
Burt's Bees Releases 2009 CSR Report

Burt’s Bees Releases 2009 CSR Report

Burt's Bees just released a new Corporate Social Responsibility report which is a good benchmark for other businesses hoping to be at the forefront of the green marketplace. The report follows the trend of transparency and accountability that has gained strength in the past few years. Not only did Burt's Bees meet or surpass many […]

Continue reading
Public's Priorities for 2010: Economy, Jobs, Terrorism

Public’s Priorities for 2010: Economy, Jobs, Terrorism

The Pew Research Center for the People & the Press recently released their latest national survey on the public's priorities. Only 49% of respondents view dealing with the energy problem as a top priority (vs 60% last year). Global warming remains the public's lowest ranked with only 28% considering it a top priority. However, the […]

Continue reading
Greener Pastures Ahead? Five Trends You’ll See in 2010

Greener Pastures Ahead? Five Trends You’ll See in 2010

Suzanne Shelton of the Shelton Group gives us a glimpse of different green consumer trends that she anticipates for 2010. The trends include "waste not, want not" messaging gaining significance, consumers disappointed by their home energy savings, continuing decline of implementation of the easiest home energy saving behaviors and more. (more…)

Continue reading
Executives Think the Public Now Cares Less About Green

Executives Think the Public Now Cares Less About Green

Sustainable Life Media reports on the impact that the recession has had on executives' perceptions as revealed in a recent McKinsey survey. Only 49% of respondents viewed environment as a top concern to the public (as opposed to 57% in 2008). Despite respondents acknowledging that executive compensation has become a public interest, more executives believed […]

Continue reading
Green purchasing appears to be accelerating

Green purchasing appears to be accelerating

TerraChoice Environmental Marketing released a survey that paints a picture of increasing green purchasing budgets despite the recession.  The survey polled 580 professional purchasers between April and July 2009 and asked them several green purchasing related questions that found: 56% have done more green purchasing in last 12 months than previously; the U.S. Energy Star […]

Continue reading