Tag Archives: sustainable life media
Is Consumer Confidence in Brand Sustainability Regressing?

Is Consumer Confidence in Brand Sustainability Regressing?

Yesterday in a post on Sustainable Life Media, Thomas Miner reports on a study that finds consumers and top US executives to be less confident that businesses are committed to sustainability overall. The survey sampled 2,605 adults and 304 executives. Most interestingly, the executives reported that a major barrier to embracing sustainability is the difficulty […]

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Employee Engagement and Climate Change – Creating an Organisational and Environmental Win-Win

Employee Engagement and Climate Change – Creating an Organisational and Environmental Win-Win

Sustainable Life Media breaks down the best way to increase employee engagement in environmental initiatives. Many of the strategies the author recommends to communicate with, educate and measure the employees can, in a broad way, be used as tactics in engaging any audience in climate or environmental issues. (more…)

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McDonalds Recognizes Sustainable Innovation

McDonalds Recognizes Sustainable Innovation

As one of the world's largest chain fast food restaurants, McDonald's may not be the most obvious "green business", but still has the capability to make a significant impact when it does take on sustainable practices. Yesterday, McDonald's announced their "Global Best of Green" and "Best of Sustainable Supply," two initiatives that highlight the green […]

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BBMG Launches New Sustainable Brand Community - "The Collective"

BBMG Launches New Sustainable Brand Community – “The Collective”

Sustainable Life Media reports that BBMG, a brand innovation consultancy, partnered with software company Passenger to create the first private online community with the aim of developing sustainable brands. "The Collective" will host surveys, forums, product tests and more, all within a community of nonprofits, corporations and conscious consumers. (more…)

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5 Benefits of Collaboration for Sustainable Brand Builders

5 Benefits of Collaboration for Sustainable Brand Builders

Dave Rochlin, CEO of ClimatePath, posts on the benefits of collaborating with other businesses and organizations when developing green brands. Benefits include a shorter learning curve, greater credibility, lower costs and potential solutions for larger problems. ecoAmerica's own programs are built around a strong partnership model that allows each organization/company to benefit and participate. (more…)

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