You will have a hard time finding the word “green” or “eco” on the new website, Shft.com created by actor Adrian Grenier and producer Peter Glatzer. The project aims to erase any stigma of sustainability being a sacrifice or a “treehugger” concept, and instead encourages the thinking that has already started picking up popularity within […]
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Tag Archives: sustainability
674 U.S. Colleges Making Huge Impact on Reducing Their Impact
February 23, 2012 
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ACUPCC, a program founded by Second Nature, AASHE, and ecoAmerica, has released data on the positive climate impact the almost 700 colleges that have signed the ACUPCC commitment have achieved. The impressive numbers and testimonials from college leadership prove that this program’s framework is working, turning colleges into fertile places for climate support, action and […]
Read morePPR Group Brings Sustainability Initiative to Gucci, Stella McCartney and Yves Saint Laurent
April 5, 2011 Comments Off
The PPR Group (Gucci, Stella McCartney, Yves Saint Laurent) is making reduction of the "social and environmental footprint for its Luxury, Sport and Lifestyle brands" a top priority. With movements like this by large fashion companies, this TreeHugger article's author believes "luxury fashion labels have the potential to influence mass market producers and customers" and […]
Read moreSustainability + Branding Survey Report
March 1, 2011 Comments Off
The Sustainability + Branding Survey found that businesses believe sustainability can lead to profit if properly executed. 83% think sustainability is “gaining momentum” and will play a bigger role in the U.S. economy. A majority agree brands must be authentic, transparent, and honest (absolutely avoid greenwashing) to be successful.
Read moreSustainability: The ‘Embracers’ Seize Advantage
February 14, 2011 Comments Off
This MIT Research Report on companies' sustainability management found "embracers" are outpacing "cautious adopters" in business performance. Embracers share seven specific practices, including being authentic and transparent with consumers. The majority of all surveyed companies said improved brand reputation is one of the greatest benefits of addressing sustainability.
Read moreEcotech dean: ‘There is no college like this’
February 1, 2011 Comments Off
In this article about the opening of EcoTech, a trade school in Aurora, CO that is entirely focused on renewable energy, sustainable design, and green technology, the program director of the school aptly states the importance to educating students in green fields because this knowledge is essential to "the nation’s success and security." This […]
Read moreSustain What?
January 31, 2011 Comments Off
In this Dot Earth edited interview of Andrew Revkin, he says the key to engaging people in the subject of climate change is to get to the “root of the story” = energy. Revkin believes if we focus on new energy choices and use the right language to discuss the issues, Americans have the potential […]
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New Nature Rocks Website Offers New Paths to the Outdoors
- Yale Poll: Climate Change Belief Drops 7%, Likely Influenced by Cold Winter
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Vote for ecoAmerica at SXSW Eco
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Best Practices: Learning from the Human Rights Campaign’s Social Media Sweep
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The Moral Arguments for Action: Who is Using them, and How?
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Climate Shift: Controversy and Teachable Moment
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Global Warming Isn’t All Science: The Emotional Side to Earth’s Climb In Temperature
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Solution as Problem?: Sociologists on the Climate Wars
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College Green Rating with the Princeton Review
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Leveling the Field
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Martin Lack: Thanks for posting this, Celina. I first came acr...
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Theresa Silveira: Hi - Thank you. I now have the information. I lo...
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Celina Plaza: Hi Theresa, The link has been updated. You shoul...
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The Year Climate Change Got Real for Americans [Video] | ecoAffect: [...] an NPR article we recently published of the ...
“Moving American Communities Towards Sustainability”: Bob Perkowitz at National League of Cities Conference
In a recent National League of Cities Leadership Training session, sustainability “veterans” lead discussions on how communities can move forward in their sustainability efforts. Amongst the speakers was ecoAmerica’s president Bob Perkowitz, who stressed the importance of connecting the goals of sustainability to existing communities. By pin pointing what community values and integrating sustainability as […]
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