This week, Treehugger reported on a recent survey conducted by Michigan State University that explains why American women are more accepting of climate change science than men. The author of the survey, sociologist Aaron McCright explains the contributing factors that include society and identity. The study also makes the connection between the perception that women [...]
Read moreIs Consumer Confidence in Brand Sustainability Regressing?
Yesterday in a post on Sustainable Life Media, Thomas Miner reports on a study that finds consumers and top US executives to be less confident that businesses are committed to sustainability overall. The survey sampled 2,605 adults and 304 executives. Most interestingly, the executives reported that a major barrier to embracing sustainability is the difficulty [...]
Read morePocono Raceway Claims Largest Solar-Powered Sports Stadium
This article, posted today on Environmental Leader (www.environmentalleader.com), outlines NASCAR's plans to create a 25-acre solar installation that should produce 72 million kilowatts of energy over the next 20 years. This may seem like an unlikely move for NASCAR but according to a recent survey, three out of four NASCAR fans believe that everyone has [...]
Read moreClimategate, Public Opinion, and the Loss of Trust
This study, just released from the Yale Project on Climate Change Communication, finds that a survey "conducted in 2008 and 2009 found significant declines in Americans’ climate change beliefs, risk perceptions, and trust in scientists." The study examines some reasons for the declines, as well as the impact of Climategate. Overall though, the study revealed [...]
Read moreOn Energy, Green Issues, Generation Gap Is Pronounced
Another survey confirms that younger people are more inclined to have a pro-environmental stance than older adults. The Pew Research Center survey reveals that the environmental generation gap is more significant than other issues that divide various demographic groups. 65% of young people (ages 18-29)believe that protecting the environment should be a more important priority [...]
Read moreBurt’s Bees, Tom’s Top Green Brands: Here’s Why
The 5th annual ImagePower Green Brands Survey, done by Landor Associates, Cohn & Wolfe, and Penn Schoen Berland, was recently released. Not only did the survey rank the top green brands (Burt's Bees, Whole Foods, Tom's, Trader Joe's and Google top the list), it also revealed some insight about green consumers. While it is clear [...]
Read moreClimate Change Still Ranks As Top Global Issue
According to a survey recently completed by HSBC and called Global Pulse, 38% of respondents to a global survey viewed climate change and environmental issues as the top global issues, more than any other issue. The 2044 respondents came from Chicago, Los Angeles, New York, Paris, Washington, D.C., Toronto, Vancouver, London, Hong Kong, Sao Paulo [...]
Read moreOn 40th Earth Day, Image of Green Movement Still Positive
Gallup's latest environmental poll reveals some interesting trends as of the 40th Earth Day Celebration. According to the survey, only 19% of Americans are active participants in the environmental movement. 42% are sympathetic. There has been a decline since 2000 of the % who believe that the movement has done more good than harm, 62% [...]
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September 17, 2010





