Tag Archives: storytelling
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Discover the Secrets of Better Climate Communication (Video)

Effective climate communication is no different than other types of communication – if you want to engage, use images and stories, rather than facts and statistics. As Think Progress points out here, this strategy was very much in evidence at the recent White House Summit on Climate and Health. The climate communications panel at the […]

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Why We Need to Tell Stories About Climate Change

Much of the public dialogue around climate change centers around facts and figures. Global mean temperatures are expected to rise by this many degrees Celsisus. Climate change will cost this much money in damages. We need to lower our emissions by this amount. While facts and figures (and pie charts) have their place, what the […]

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Using Storytelling to Motivate New Audiences

One of the biggest challenges cause communicators face is engaging individuals who aren’t already deeply invested in an issue. In a recent Chronicle of Philanthropy article, communication guru Paul VanDeCarr suggests a new approach to reaching new audiences: storytelling. Storytelling, especially storytelling that utilizes social media and other online platforms, can help turn lukewarm supporters into engaged audiences.   The […]

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7 Tips for Building a Successful Climate Movement

Earlier this year, an unlikely alliance of cowboys, ranchers, and environmentalists came together to rally against the Keystone XL pipeline. The rally, called “Reject and Protect,” drew thousands of people from across the country in Washington, D.C. to encourage President Obama not to approve the pipeline. In this recent blog post, Climate Access staff members […]

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What’s Missing From Sustainability Communication

Too often, businesses rely only on numbers when communicating about their sustainability commitments. This has started to change, as companies like Chipotle have come to recognize the power of storytelling for sustainability. But stories alone may not be enough, either, write Matt Polsky and Claire Sommer in a recent article published by Sustainable Brands.   […]

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The Customer Has to Come First in Sustainability Communication, Too

Usually, marketing and communication professionals treat stories about brands’ sustainability commitments like any other marketing material: they push them forward with a pre-determined message in mind. But what marketers are coming to realize, writes Andrea Learned in a recent CSR blog post, is that the messages consumers draw from these stories don’t always match what […]

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What Climate Advocates Can Learn from Fairytales

Climate advocates often focus more on appealing to people’s heads rather than their hearts, assuming that if people just knew the truth, they would act accordingly. But as research shows, attitudes, opinions, and decision making are strongly rooted in emotion. Stories and fairytales, suggests Andrew Simms in this recent Guardian piece, may be one way […]

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