Tag Archives: social science and climate change
blog-start with people-6.2.16-square

Personally Speaking: Why Effective Climate Messaging Starts With People

At a social media conference not long ago, I sat in on a panel discussion on best practices. Be timely and responsive, the panelists advised – but above all, be human. Even when acting as the Twitter or Facebook voice of a brand or corporation, it’s important to remember that social media engagement is still […]

Continue reading
blog-psychology and climate communications-1.25.16-square

The Role of Psychology in Climate Communications

With global heat records being shattered each year, the reality of climate change is increasingly evident – so why aren’t more people willing to take action? Much of it has to do with human psychology. As people grow aware of the damage to the climate, they often experience a sense of loss and grief that […]

Continue reading