Tag Archives: social media
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Taking the Climate Conversation Beyond the Echo Chamber

Social media is a powerful communication tool – Twitter, Facebook, and other platforms allow users to share information and ideas widely, and build a base of supporters quickly. But social media is also very effective at spreading misinformation, and in doing so, can reinforce the echo chambers that cause rumors and myths to persist.   […]

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Using Storytelling to Motivate New Audiences

One of the biggest challenges cause communicators face is engaging individuals who aren’t already deeply invested in an issue. In a recent Chronicle of Philanthropy article, communication guru Paul VanDeCarr suggests a new approach to reaching new audiences: storytelling. Storytelling, especially storytelling that utilizes social media and other online platforms, can help turn lukewarm supporters into engaged audiences.   The […]

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New Research: What Moves Americans to Support Social Change?

ecoAmerica is pleased to announce the release of our newest research report: Campaigns II: Recent Learnings from Other Social Movements. This case study examines the primary social and engagement factors that drove marijuana legalization, marriage equality, and Barack Obama’s 2012 re-election campaign to victory, and provides recommendations on how to apply these learnings to successfully […]

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Media Strategy: Useful Insights from the 1960s

The next several years will mark the 50th anniversary of a myriad of historic events in America’s fight for civil rights, including the passage of the Civil Rights Act and the Voting Rights Act. In this article, published on the Yale Forum on Climate Change and the Media blog, Michael Svoboda chronicles the insights climate […]

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Theme of 2013 Earth Day Comes Alive in Social Media Project

In the months leading up to Earth Day last week, the Earth Day Network put together an international, participatory, social media project to put a human face on climate change. From Dayton, Ohio, to Timor Leste, from Chile to India, thousands of fascinating photos and stories attest to the impacts that climate change is having […]

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The Big 3: How Social Media, Video, and Mobile Are Transforming Green Marketing

The Big 3: How Social Media, Video, and Mobile Are Transforming Green Marketing

In this piece published on Triple Pundit by Paul Hannam of Bright Green Leadership, we learn how important social media, video and mobile are as media tools for effective green marketing. He sites various successful campaigns by Method, Patagonia and Google. Hannam also recognizes that video and mobile are the most popular and accessible forms […]

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Using Social Media to Promote Green Products

Using Social Media to Promote Green Products

This post by Jeff Dubin on Sustainable Life Media, talks about the growth and popularity of social media as a way to reach green consumers. Yet, he notes the importance of still imploring other, more traditional forms of outreach such as advertising and word of mouth to reach more people, especially women.  However, the article […]

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Audi Launches “Green Police” Social Media Campaign

Audi Launches “Green Police” Social Media Campaign

Sustainable Life Media reports on the "Green Police" social media campaign currently being launched by Audi to promote the Audi A3 Turbo Diesel around their other Superbowl ads. The series of Youtube videos featuring Audi's Green Police are modelled after public service announcements and ask people to live more sustainably. The car itself will not […]

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Marketing green to the wired generation

Marketing green to the wired generation

Adam Kustin, VP of Client Consultation at the Shelton Group discusses the appropriate methods for communicating green to the 18-24 year old age group. Social media is only the 4th resource this group uses to get information, and that they're surprisingly more likely to check out ads, product labels or news coverage. According to the […]

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