Tag Archives: social causes
Attraction To 'Do Good' Brands Is Escalating

Attraction To ‘Do Good’ Brands Is Escalating

According to Edelman Worldwide's "goodpurpose Consumer Study" of 6,000 people in 10 countries, 57% believe a brand earned their support as a result of its support for causes.  83% of respondents would consider changing their consumption behaviors if would be better for the greater good and 67% would switch brands if the alternative was more […]

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