Tag Archives: Resource Media
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Want People to Save Energy? Choose the Right Imagery

Storytelling and the use of images are two of the most powerful tools for effective climate communication – and if you can combine them, all the better. Stories and pictures help remove distance and abstraction, and make climate change issues more personal, real, and compelling. But it’s important to be thoughtful about the images you […]

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How to Message the EPA’s New Carbon Regulations

The Environmental Protection Agency’s new carbon regulations for power plants are arguably the most important action President Obama will make this term. Yet advocates are also keenly aware that the regulations are likely to be “fraught with political peril.” Defending them, thus, becomes all the more critical. According to a recent post by Jeff Cappella […]

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