Tag Archives: research
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New Poll: 70% of Americans Support Regulating Carbon Pollution From Power Plants

Polling results released Tuesday show that 70 percent of Americans support regulating carbon and other greenhouse gas pollution from power plants. The joint Washington Post – ABC News poll, which was recently featured in The Washington Post, found that 78 percent of Democrats, 69 percent of Independents, and 63 percent of Republicans say that the […]

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New Research: ‘Global Warming’ Resonates More Strongly Than ‘Climate Change’

New research suggests that climate communicators may be better off using the term “global warming” rather than “climate change.” The research, conducted by the Yale Project on Climate Change Communication and George Mason University’s Center for Climate Change Communication, includes a suite of studies designed to uncover Americans’ familiarity and associations with the two different […]

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6 Tips for Communicating About the National Climate Assessment

Today marks the official release of the National Climate Assessment (NCA), a new federal report that details the impacts of climate change in a range of sectors across the United States. The report, compiled through the U.S. Global Change Research Program, will bring media attention to climate change. Climate communicators need to take care, however, […]

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How to Talk About Climate Change: Tips From the Experts

Over the past decade, social scientists have learned a good deal about how to talk about climate change, and how not to talk about it. If any one truth has emerged, says a new segment on Marketplace it’s that climate change communication is a lot more nuanced than anyone used to think. But experts have […]

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Americans Are More Concerned About Clean Energy Than Climate Change

New polling results released this month indicate that far more Americans are concerned about clean energy than global warming. According to the poll, which was conducted by the Center for Climate Change Communication at George Mason University and the Yale Project on Climate Change Communication, 61 percent of Americans say developing new sources of energy […]

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New ecoAmerica Webinar Now Available – Engaging Mainstream Americans on Climate Solutions

ecoAmerica is pleased to announce that a recording of a webinar about our latest research report, American Climate Values 2014: Psychographic & Demographic Insights, is now available online. The webinar details how Americans think, feel and react to climate and environmental issues. It also provides recommendations for how to use these findings to strengthen the […]

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One of the Best Ways to Frame Climate Change? Tie It to What People Love

One of the most effective ways to frame climate change may be to tie it to what people love. That’s the top-line finding of a new report just released by the Climate Outreach & Information Network (COIN), a UK-based think-tank. COIN conducted workshops with Brits around the country to determine the most powerful climate change […]

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New Research: Motivating Mainstream Support for Climate Solutions

ecoAmerica is pleased the announce of the release of our latest research report, American Climate Values 2014: Psychographic & Demographic Insights. ACV, conducted in collaboration with Strategic Business Insights, builds longitudinally on ecoAmerica’s previous research (ACEVS in 2011, ACVS in 2008, and AEVS in 2006), to paint a comprehensive picture of how Americans think, feel, […]

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Using the IPCC’s Reports to Boost Climate Engagement

The latest Intergovernmental Panel on Climate Change’s (IPCC) assessment (from IPCC Working Group II, on climate impacts) has been pegged as one of the body’s most dire reports. The key takeaway, according to The Huffington Post, is that “the big risks and overall effects of global warming are far more immediate and local than scientists […]

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Cutting Through Climate Ambivalence

This month’s Gallup climate poll reveals relatively low levels of concern about climate change. Yet the polls are also something communicators and advocates can learn from. In this recent Triple Pundit piece, Parsons the New School for Design Professor Raz Godelnik identifies four key takeaway lessons that can help move the country past ambivalence and […]

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