This MIT Research Report on companies' sustainability management found "embracers" are outpacing "cautious adopters" in business performance. Embracers share seven specific practices, including being authentic and transparent with consumers. The majority of all surveyed companies said improved brand reputation is one of the greatest benefits of addressing sustainability.
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Tag Archives: research
5 Reasons Why Green Tech Has Such a Tough Time in America
July 22, 2010
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This article from Wired.com states the 5 reasons that green technology is yet be very successful in the US despite our track record of innovation and ingenuity in this field. The author, Michael Kanellos, notes America's history of green tech inventions and then launches into the reasons that are prohibiting America from leading in the [...]
Read moreGoogle Enters 20-Year, 114 Megawatt Deal With Iowa Wind Farm
July 21, 2010
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Today, Google announced that it is investing in a 20 year wind-power deal with a windfarm in Ohio – as reported on by Katherine Montgomery of GoodCleanTech.com. The contract with Google will not only advance the company's goals of going carbon neutral but will also help the windfarm build more farms.
Read moreGlobal Warming’s Six Americas: June 2010
July 15, 2010
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This study from the Yale Project on Climate Change Communication and George Mason Unviersities' Center for Climate Change Communication follows up on a 2008 survey that measured Americans' opinions on global warming. It found six distinct segments ranging from 'Alarmed' about the dangers of climate change, to 'Dismissive' about the existence of climate change, within [...]
Read more“Hands Across the Sand” Offshore Drilling Protest – Was it a success?
July 2, 2010
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In a recent article in The New Republic, Jonathan Cohn assesses the turnout from the recent "Hands Across the Sand" an international offshore drilling protest that took place last Saturday, June 26th. He asserts that the turnout was relatively small, especially with respect to the recent oil spill. Cohn uses this example as an indication [...]
Read moreecoAmerica adds health partner American Heart Association to Nature Rocks Program
June 24, 2010
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Nature Rocks has just announced the American Heart Association as our newest partner to the family that includes REI, the U.S. Fish and Wildlife Service, the American Camp Association, The Nature Conservancy and our organizing partner the Children and Nature Network. The American Heart Association provides a unique and prestigious inroad to the world of [...]
Read moreOn Energy, Green Issues, Generation Gap Is Pronounced
June 18, 2010
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Another survey confirms that younger people are more inclined to have a pro-environmental stance than older adults. The Pew Research Center survey reveals that the environmental generation gap is more significant than other issues that divide various demographic groups. 65% of young people (ages 18-29)believe that protecting the environment should be a more important priority [...]
Read moreBurt’s Bees, Tom’s Top Green Brands: Here’s Why
June 16, 2010
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The 5th annual ImagePower Green Brands Survey, done by Landor Associates, Cohn & Wolfe, and Penn Schoen Berland, was recently released. Not only did the survey rank the top green brands (Burt's Bees, Whole Foods, Tom's, Trader Joe's and Google top the list), it also revealed some insight about green consumers. While it is clear [...]
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Global Warming Isn’t All Science: The Emotional Side to Earth’s Climb In Temperature
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Climate Shift: Controversy and Teachable Moment
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College Green Rating with the Princeton Review
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Solution as Problem?: Sociologists on the Climate Wars
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Leveling the Field
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Climate Change Education: The Challenges of Teaching Science in America [VIDEO]
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Declining American (or just Republican?) Support on Green Energy Policies
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Sustainability Education and Economic Development Initiative: Program Review 2012 Released
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Framing Climate Change as a Human Rights Issue
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Care for Personal Health = Care for Global Climate
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Martin Lack: Excellent stuff. I must admit I bought a copy of ...
- Marcacci Communications: [...] Framing climate change as a human rights iss...
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Nick: These are the questions we need answered (like in ...
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