A new study released by Stanford shows that although a majority of Americans (63%) still support economic policies that support greener energy, that number has fallen almost 10 percentage points since 2010. Theories for this downward trend include: a decline of media coverage on climate change, growing economic concerns that monopolize priorities of Americans, and [...]
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Understanding GOP’s Mind: How They “Justify” Fossil Fuels
In this article, David Roberts provides an interesting theory on why conservatives support fossil fuels, and other current states of power. Roberts believes conservatives follow “system justification”: they defend the status quo (e.g use of fossil fuels) of power because they believe it was earned and deserves top command. Read the full article from Grist [...]
Read moreSigns Public Opinion on Climate is Tipping in Right Direction
Public opinion is influenced by the government, media, and grassroots programs, and simultaneously politicians, journalists, and movement leaders are only successful if the public supports them. Taking this into consideration, recent major events such as Republican acknowledgement of climate change, the media’s criticism of deniers, and revolutionary protests indicate Americans are starting to tip towards [...]
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Climate change denial becomes harder to justify
The National Research Council's message to Congress: climate change is occurring and we can't risk inaction. Similar statements have been made before by experts, but Republican "deniers" continue to influence the public's thinking and necessary environmental policies. Deniers must be stopped or converted soon because, as stated in this Washington Post article, "the longer the [...]
Read moreGlobal warming or climate change: whatever, dude
In this Shelton Group article, Karen Barnes, VP of Insight, says the terminology for climate change/global warming in marketing doesn't matter because the bottom line is that today's mainstream consumers just don't care about about the issue. To "create the change we desire" Barnes advises marketers to focus on the "plenty of other drivers and [...]
Read moreClean energy conservatives can embrace
This recent Washington Post article delves into how and why certain environmental issues are conservative issues. Conservatives like Teddy Roosevelt and Richard Nixon gave us the National Parks and Environmental Protection Agency, respectively. Murdoch encourages continued conservative support of clean energy to produce a bipartisan agreement on climate legislation based on values that conservatives, independents, [...]
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May 9, 2012






Republicans’ Trust In Biased Media Warps Perception on Climate Change
A new study confirmed the long-held belief Fox News is extremely biased against the scientific consensus on climate. Another finding, that Republicans are more influenced by cable news than Democrats, further explains the influence on denial. Climate truth communicators must strategize how to counteract the conservative cable news denial messaging. Read the full article from [...]
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