Tag Archives: power plants
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How to Message the EPA’s New Carbon Regulations

The Environmental Protection Agency’s new carbon regulations for power plants are arguably the most important action President Obama will make this term. Yet advocates are also keenly aware that the regulations are likely to be “fraught with political peril.” Defending them, thus, becomes all the more critical. According to a recent post by Jeff Cappella […]

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EPA Proposes First National Standard for Mercury Pollution from Power Plants / Mercury and air toxics standards represent one of strongest health protections from air pollution since passage of Clean Air Act

EPA Proposes First National Standard for Mercury Pollution from Power Plants / Mercury and air toxics standards represent one of strongest health protections from air pollution since passage of Clean Air Act

  In their announcement of the "first-ever national standards" for toxic pollutants from power plants, the EPA demonstrates they are thinking about how their initiatives will appeal to the general public's values, and then using that knowledge as a communication tool.  In this case, the EPA highlights the significant health benefits and job growth the […]

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