Tag Archives: pop culture
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Using Storytelling to Motivate New Audiences

One of the biggest challenges cause communicators face is engaging individuals who aren’t already deeply invested in an issue. In a recent Chronicle of Philanthropy article, communication guru Paul VanDeCarr suggests a new approach to reaching new audiences: storytelling. Storytelling, especially storytelling that utilizes social media and other online platforms, can help turn lukewarm supporters into engaged audiences.   The […]

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