Tag Archives: P&G

Stand By Your Cause: What Marketers Can Learn From Dawn’s Involvement In The Gulf Oil Spill

We've all seen the Dawn commercials where rescue workers are cleaning oil-drenched birds in dish gloves, and presumably saving these animals' lives. In this Triple Pundit article by Jacquie Ottoman, we learn that since the BP oil spill, Dawn has been thrust into the spotlight, and that they've managed to stick by their brand, despite […]

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