Tag Archives: Patagonia
clothing rack

Should We Rethink What It Means to Be a “Green” Consumer?

The holidays are about many things – festive celebrations, goodwill towards others, spending time with family and friends…and shopping.   To help encourage consumers to buy their products and services, more retailers are highlighting their sustainability credentials. But today’s consumers need more than that – they also need a clear demonstration of how a company […]

Continue reading
Clothes Makers Join to Set ‘Green Score’

Clothes Makers Join to Set ‘Green Score’

This New York Times article announces the Sustainable Apparel Coalition is developing a comprehensive database scoring the environmental impact of apparel production.  Later they hope to produce a consumer-facing label for apparel that displays a version of the score.   Consequently, shoppers would know the "impact the creation of that clothing has on both people and […]

Continue reading
The Big 3: How Social Media, Video, and Mobile Are Transforming Green Marketing

The Big 3: How Social Media, Video, and Mobile Are Transforming Green Marketing

In this piece published on Triple Pundit by Paul Hannam of Bright Green Leadership, we learn how important social media, video and mobile are as media tools for effective green marketing. He sites various successful campaigns by Method, Patagonia and Google. Hannam also recognizes that video and mobile are the most popular and accessible forms […]

Continue reading