EnviroKnow attempts to find out who the 22%of Americans that have a favorable view of BP are. They find that conservatives, males and those over the age of 65 are more likely to have a favorable view of BP, interestingly the same group that supported offshore drilling. The greatest demographic indicator of favorability was race […]
Read moreAmid Gulf Coast Oil Disaster, Public Support for Clean Energy Legislation is Strong
As a follow-up to the May 6th post, The Big Oil Spill: is it enough to change consumer behavior? by Suzanne Shelton, here's another poll which illustrates how the oil spill has impacted public opinion. The poll, by the Benenson Strategy Group showed that 61% of voters support a bill, "that will limit pollution, invest […]
Read moreThe Big Oil Spill: is it enough to change consumer behavior?
Suzanne Shelton, President of the Shelton Group, takes a look at whether or not the recent oil spill has the power to alter consumer behavior. She explains that Americans are more likely to understand and have a connection with an issue if they can see it in front of them. Her company did a quick […]
Read moreFor BP, Environmental Disaster Equals Business Disaster
There was no way that BP was going to be able to survive the catastrophe of their recent oil spill without backlash because of their "beyond petroleum" and earth-friendly messaging. AdPulp examines the situation from a brand perspective for BP. BP is trying to stem the negative press by positioning the company on the same […]
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June 3, 2010 




