In this New York Times Op-Ed post, Thomas Friedman notes the failure of the US Senate to pass emissions reduction legislation and their failure to act in general to protect the Gulf ecosystem and reduce our dependency on fossil fuels. Experts quoted in the piece warn of the yet-to-be seen long term impact of the [...]
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Tag Archives: Oil Spill
56% Support Offshore Drilling; 47% Favor Deepwater Drilling, Too
July 20, 2010
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A poll released today by Rasmussen Reports reveals that since the recent cap on the Gulf oil spill, Americans are still more in favor of offshore (56%) and deepwater (47%) drilling than against it, yet they also have concerns about the environment as well. 72% are at least a little concerned that new offshore oil [...]
Read moreStand By Your Cause: What Marketers Can Learn From Dawn’s Involvement In The Gulf Oil Spill
July 9, 2010
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We've all seen the Dawn commercials where rescue workers are cleaning oil-drenched birds in dish gloves, and presumably saving these animals' lives. In this Triple Pundit article by Jacquie Ottoman, we learn that since the BP oil spill, Dawn has been thrust into the spotlight, and that they've managed to stick by their brand, despite [...]
Read more“Hands Across the Sand” Offshore Drilling Protest – Was it a success?
July 2, 2010
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In a recent article in The New Republic, Jonathan Cohn assesses the turnout from the recent "Hands Across the Sand" an international offshore drilling protest that took place last Saturday, June 26th. He asserts that the turnout was relatively small, especially with respect to the recent oil spill. Cohn uses this example as an indication [...]
Read moreAt Politico, Rating Enviros’ Strategy on Oil Spill
June 15, 2010
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Matthew Nisbet, Framing Science, and Politico analyze the way that the environmental movement has responded to the oil spill, and in particular, to Obama's handling of the disaster. Nisbet explains that enviros are generally letting the mainstream news media do the work of communicating the need for action and accountability. The point is made and [...]
Read moreBP’s Tony Hayward Speaks in TV Ad
June 9, 2010
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Yesterday we posted on the Google Ads that BP has purchased in response to the crisis. AdAge has the television spot that BP rolled out. In it BP takes responsibility for the spill but attempts to communicate the great efforts that the company is taking to clean it up. They are making an effort to [...]
Read moreBP Spins Oil Spill by Buying Google Ad Words
June 8, 2010
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Environmental Leader writes that in reaction to the impact the BP oil spill has had on public opinion, one of the tactics BP is using to combat further negative response, is to buy up "oil spill" and other adwords within Google and Yahoo's ad networks. The ads which come up use the tagline, "how BP [...]
Read morePoll: Majority Now Opposes More Offshore Drilling
June 7, 2010
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Along with many others, we've been waiting to see what the impact of the oil spill would be on public opinion towards offshore drilling. A recent CBS News poll reveals that 51% of Americans now oppose offshore drilling, an increase from 41% one month ago. Though 40% of Americans still favor increased offshore drilling, that [...]
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Global Warming Isn’t All Science: The Emotional Side to Earth’s Climb In Temperature
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Climate Shift: Controversy and Teachable Moment
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College Green Rating with the Princeton Review
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Leveling the Field
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Climate Change Education: The Challenges of Teaching Science in America [VIDEO]
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Framing Climate Change as a Human Rights Issue
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Care for Personal Health = Care for Global Climate
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Martin Lack: Excellent stuff. I must admit I bought a copy of ...
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Nick: These are the questions we need answered (like in ...
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