Tag Archives: oil spill
Want the Good News First?

Want the Good News First?

In this New York Times Op-Ed post, Thomas Friedman notes the failure of the US Senate to pass emissions reduction legislation and their failure to act in general to protect the Gulf ecosystem and reduce our dependency on fossil fuels. Experts quoted in the piece warn of the yet-to-be seen long term impact of the […]

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56% Support Offshore Drilling; 47% Favor Deepwater Drilling, Too

56% Support Offshore Drilling; 47% Favor Deepwater Drilling, Too

A poll released today by Rasmussen Reports reveals that since the recent cap on the Gulf oil spill, Americans are still more in favor of offshore (56%) and deepwater (47%) drilling than against it, yet they also have concerns about the environment as well. 72% are at least a little concerned that new offshore oil […]

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Stand By Your Cause: What Marketers Can Learn From Dawn’s Involvement In The Gulf Oil Spill

Stand By Your Cause: What Marketers Can Learn From Dawn’s Involvement In The Gulf Oil Spill

We've all seen the Dawn commercials where rescue workers are cleaning oil-drenched birds in dish gloves, and presumably saving these animals' lives. In this Triple Pundit article by Jacquie Ottoman, we learn that since the BP oil spill, Dawn has been thrust into the spotlight, and that they've managed to stick by their brand, despite […]

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"Hands Across the Sand" Offshore Drilling Protest - Was it a success?

“Hands Across the Sand” Offshore Drilling Protest – Was it a success?

In a recent article in The New Republic, Jonathan Cohn assesses the turnout from the recent "Hands Across the Sand" an international offshore drilling protest that took place last Saturday, June 26th. He asserts that the turnout was relatively small, especially with respect to the recent oil spill. Cohn uses this example as an indication […]

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At Politico, Rating Enviros' Strategy on Oil Spill

At Politico, Rating Enviros’ Strategy on Oil Spill

Matthew Nisbet, Framing Science, and Politico analyze the way that the environmental movement has responded to the oil spill, and in particular, to Obama's handling of the disaster. Nisbet explains that enviros are generally letting the mainstream news media do the work of communicating the need for action and accountability. The point is made and […]

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BP's Tony Hayward Speaks in TV Ad

BP’s Tony Hayward Speaks in TV Ad

Yesterday we posted on the Google Ads that BP has purchased in response to the crisis. AdAge has the television spot that BP rolled out. In it BP takes responsibility for the spill but attempts to communicate the great efforts that the company is taking to clean it up. They are making an effort to […]

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BP Spins Oil Spill by Buying Google Ad Words

BP Spins Oil Spill by Buying Google Ad Words

Environmental Leader writes that in reaction to the impact the BP oil spill has had on public opinion, one of the tactics BP is using to combat further negative response, is to buy up "oil spill" and other adwords within Google and Yahoo's ad networks. The ads which come up use the tagline, "how BP […]

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Poll: Majority Now Opposes More Offshore Drilling

Poll: Majority Now Opposes More Offshore Drilling

Along with many others, we've been waiting to see what the impact of the oil spill would be on public opinion towards offshore drilling. A recent CBS News poll reveals that 51% of Americans now oppose offshore drilling, an increase from 41% one month ago. Though 40% of Americans still favor increased offshore drilling, that […]

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Who are the 22% of Americans Who View BP Favorably?

Who are the 22% of Americans Who View BP Favorably?

EnviroKnow attempts to find out who the 22%of Americans that have a favorable view of BP are. They find that conservatives, males and those over the age of 65 are more likely to have a favorable view of BP, interestingly the same group that supported offshore drilling. The greatest demographic indicator of favorability was race […]

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Amid Gulf Coast Oil Disaster, Public Support for Clean Energy Legislation is Strong

Amid Gulf Coast Oil Disaster, Public Support for Clean Energy Legislation is Strong

As a follow-up to the May 6th post, The Big Oil Spill: is it enough to change consumer behavior? by Suzanne Shelton, here's another poll which illustrates how the oil spill has impacted public opinion. The poll, by the Benenson Strategy Group showed that 61% of voters support a bill, "that will limit pollution, invest […]

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