Tag Archives: NRDC
blog-hispanics want climate action-3.7.16-blog

(Video) 90% of Hispanics Want Action on Climate Change

We’ve often pointed out on this blog that communities of color show higher levels of climate awareness and concern than the rest of the American population. As Rhea Suh, president of our partner the Natural Resources Defense Council, says in this Fusion interview, this is because they are facing the tangible impacts of climate change […]

Continue reading
Race to the finish

NRDC helping NASCAR fans see the green light

The Huffington Post recently published an article that climate change activists might have never imagined possible: a senior scientist from the NRDC announcing a partnership with NASCAR.   On its face, the partnership between a major environmental organization and a high-octane gas-guzzling racing behemoth may cause activists to scratch their heads in pause. But, as […]

Continue reading
shutterstock_103838273

Americans Need to Prepare Themselves For The Continuation of Climate Change

As climate change continues to “load the dice” and increase the frequency of heat waves, drought and wildfires across our country, Americans need to prepare and plan for these extreme weather patterns. Yesterday, NRDC and National Wildfire Federation called on the Federal Emergency Management Agency (FEMA) to mandate states to consider climate change when they […]

Continue reading
plant_feature

New Approach for Environmental Orgs Speaks Directly to the People

Major environmental organizations are recognizing they need new, modern strategies for changing public sentiment on the environment. Traditional thinking of having to sell the same lengthy information fact sheets to everyone is being pushed aside; news ideas, such as capitalizing on the younger generation’s hunger to fight for their future and connecting with specific audiences […]

Continue reading
sport

Pro sports are going greener, and that means the rest of us are too

This Grist article reveals that pro sports, watched weekly by millions of Americans, could be an unlikely environmental leader.  The NRDC recognized that "if you want to change the world, you've got to go where the world is," so they worked with pro leagues to develop the Green Sports Alliance, which includes agreements to do […]

Continue reading
James Cameron Goes Green

James Cameron Goes Green

ecoAmerica isn't the only group trying to reach Americans through emotional connections and beyond traditional environmental communications. At a benefit for NRDC, James Camerion discussed how he developed Avatar to reach a broad audience using resonant emotional messages. He intended the movie to be about changing perceptions and addressing "nature deficit disorder" (a term created […]

Continue reading