This week, the Nature Rocks program is debuting a new website with a lot more ways to get kids active in the outdoors. Developed by the Nature Conservancy, the new site offers an expanded, colorful, and user-friendly way of finding activities for children and their parents that connect them easily to their environment. With a new, […]
Read moreObama pushes effort to protect public lands
President Obama is making "reconnecting with the world around us" a national priority. The "America's Great Outdoors" initiative will ensure all families have places and opportunities to enjoy nature. ecoAmerica's Nature Rocks program was created to help families get outside and be happier, healthier, and smarter.
Read moreGetting kids into nature makes them happier, healthier and smarter
This Saturday, September 25th, is the first annual Nature Rocks Day. Nature Rocks is ecoAmerica's program created to inspire and empower parents to reconnect with nature for happier, healthier and smarter children. Numerous studies indicate that time outdoors produces incredible benefits including more focus in the classroom – something most parents are thinking about as […]
Read moreNew Rules of Mama Marketing: Older, Greener
According to a new report from Experian Marketing Services, moms today are generally older, but even the younger ones are buying green more and more, causing an overall rise in women that are "thinking green" and "buying green" versus being classified as "potential greens." The shift is due in part to the knowledge that green […]
Read moreecoAmerica adds health partner American Heart Association to Nature Rocks Program
Nature Rocks has just announced the American Heart Association as our newest partner to the family that includes REI, the U.S. Fish and Wildlife Service, the American Camp Association, The Nature Conservancy and our organizing partner the Children and Nature Network. The American Heart Association provides a unique and prestigious inroad to the world of […]
Read moreEngaging Parents: Nature Rocks Winter Activity Guide
Each of ecoAmerica’s programs is designed to engage mainstream Americans in environmental solutions by illustrating the opportunities and benefits inherent in those solutions. Nature Rocks is a program developed in conjunction with the Children & Nature Network that is about reintroducing kids and families to nature, improving their lives and planting the seeds for the […]
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May 16, 2013 




