Tag Archives: moral framing of the climate issue
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Reframing Climate Change – What Works Best

Our goal here at ecoAmerica is to find the best ways to engage Americans on climate issues. One of the approaches we advocate is to frame climate issues in new ways that grab people’s attention and strike a chord. But does it work? This Vox article seems to say no – but only at first. […]

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New Report: Morality May Be the Key to Engaging Americans on Climate Change

As we’ve mentioned here before, 2015 was a pivotal year for the climate movement – in large part because faith leaders like Pope Francis helped reframe climate change as a moral issue. A new study by the Yale Project on Climate Change Communication found that this message could resonate well with Americans who are currently […]

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