Tag Archives: MIT
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The Importance of Emphasizing the Positive in Climate Communications

A recent discussion at MIT focused on one of our favorite communication strategies: leading with solutions. As the panelists explained, the debate gets much less polarized when audiences are presented with positive actions they can take – and even more so when those solutions align with their values and identities. Republicans, for example, are far […]

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Larry Linden

Why a Carbon Tax May Be Our Most Effective Weapon Against Climate Change

The time to act on climate change is right now. Research has shown that we must cut carbon emissions by 80 percent over the next 40 to 50 years to avoid severe consequences. Yet here in America, debates over how to approach climate change or even whether it exists are keeping progress at a standstill. […]

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Approved for public release by USNS Comfort (T-AH 20) public affairs officer Lt. Susan Henson (sdhenson@comfort.navy.mil)

New MIT Study Makes the Health Case for Climate Solutions That Much Stronger

ecoAmerica research indicates that emphasizing the benefits of acting on climate is critical to building support for solutions. New research from MIT recently featured by Greenwire may make that just a little bit easier. MIT researchers found that the health benefits of common climate policies offset between 26 and 1,050 percent of their cost. The study, […]

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Sustainability: The ‘Embracers’ Seize Advantage

Sustainability: The ‘Embracers’ Seize Advantage

This MIT Research Report on companies' sustainability management found "embracers" are outpacing "cautious adopters" in business performance. Embracers share seven specific practices, including being authentic and transparent with consumers.   The majority of all surveyed companies said improved brand reputation is one of the greatest benefits of addressing sustainability. (more…)

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