Tag Archives: mediapost
Time To Move Beyond Green Marketing

Time To Move Beyond Green Marketing

Mediapost's green blog, Marketing:Green  recently featured a study by the company Verdantix that was discussed by one of their strategists Jim Nail. The report finds that agencies (PR, advertising, marketing and branding) are trying to transition from green marketing to something called "sustainable communications." This new discipline goes beyond simply marketing the product to the […]

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Green Marketing More of a Trend Than a Fad

Green Marketing More of a Trend Than a Fad

MediaPost presents some interesting finds from a recent Green Marketing study released by Environmental Leader and MediaBuyerPlanner. Some of the most interesting finds include: 82% of companies intend to spend more on green marketing in the future; 46% of those in Management and 28% of those in Marketing at companies, think that green marketing is […]

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