Amy Skoczlas Cole is the head of environment and director of the eBay's Green team. In GreenBiz.com yesterday, she offers tips about getting and then keeping consumers interested in sustainability. Amongst other things, she notes that "cool" is more important than "green," and that transparency is a winning road to take. More interestingly she notes […]
Read more
Tag Archives: marketing
Public’s Priorities for 2010: Economy, Jobs, Terrorism
February 2, 2010 
Comments Off
The Pew Research Center for the People & the Press recently released their latest national survey on the public's priorities. Only 49% of respondents view dealing with the energy problem as a top priority (vs 60% last year). Global warming remains the public's lowest ranked with only 28% considering it a top priority. However, the […]
Read more2009 in Review: Public Opinion on the Environment
January 11, 2010 Comments Off
Nathan Schock created an extremely detailed timeline of the polls and surveys regarding public opinion towards the environment in 2009. The data that Schock lists paints a picture that is not that positive for public support towards the environment. One piece of research that Schock leaves out is ecoAmerica's Climate and Energy Truths report. Truths […]
Read moreClimateGate: Not Time to Fight Back, But to Engage
January 5, 2010 Comments Off
Here's another interesting post by Matthew Nisbet where he addresses the general desire of environmental stakeholders to encourage climate scientists to fight back against the climate skeptics, creating a more hostile and political atmosphere. As it is clear that climate change's politicization is one of the current challenges we face when striving to communicate with […]
Read moreTop Five Greenwash Posts of the Year
December 23, 2009 Comments Off
In honor of the holidays, I'm posting this amusing list of the top 5 greenwashes of the year that Triple Pundit put together. Topping the list are the healthy certification of "Froot Loops," an ad campaign that blamed immigrants for climate change in California, blaming dictatorship on Fiji water, and the Siggs brands' damaging revelation […]
Read moreBrands and Culture, Symbiotic?
October 15, 2009 Comments Off
The article below discusses the need for marketers and communicators to take culture into account when establishing any brands. Furthermore, powerful brands are able to become a part of culture because they actually make people's lives better.
Read moreFollow:
-
Supermajorities of Americans Now Support Action on Climate Change
-
He Speaks for the Snow: Erik Blachford on Climate Change and the Ski Industry
-
New Nature Rocks Website Offers New Paths to the Outdoors
- Yale Poll: Climate Change Belief Drops 7%, Likely Influenced by Cold Winter
-
Vote for ecoAmerica at SXSW Eco
-
Climate Shift: Controversy and Teachable Moment
-
Global Warming Isn’t All Science: The Emotional Side to Earth’s Climb In Temperature
-
Solution as Problem?: Sociologists on the Climate Wars
-
College Green Rating with the Princeton Review
-
What Consumers Really Think of Green PR
- Marcacci Communications: [...] Hundreds of US colleges creating a clean ene...
-
Martin Lack: Thanks for posting this, Celina. I first came acr...
-
Theresa Silveira: Hi - Thank you. I now have the information. I lo...
-
Celina Plaza: Hi Theresa, The link has been updated. You shoul...
-
