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To Sell Green, Don’t Sell Green, Say Marketers

Solutions Magazine recently analyzed the marketing around energy-efficient lightbulbs as a case study of how to sell green. The article by Edwin R. Stafford and Cathy L. Hartman starts with the 1990s transition from incandescent bulbs to CFLs (a heated political debate) and then into the current new wave of LEDs. Contending that only 1-5 […]

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