In 1990, Joel Makower authored, "The Green Consumer." The book, which provided varied insights into the green consumer and developing green marketplace, spurred a discussion that is still going on today. Makower makes the point that despite the technological and other advances of the past twenty years, the green consumer marketplace hasn't grown at the [...]
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Tag Archives: joel makower
Total Recall: Toyota and the Future of Green Marketing
February 26, 2010
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Joel Makower analyzes the impact of Toyota's recall problems on the green marketing realm. He predicts that though Toyota's credibility will be seriously degraded, its reputation as an environmental leader will be sustained due to customer loyalty. He goes on to say that it will make it more difficult for green brands and products to [...]
Read moreGreen Consumers and the Recession: Is It Really Different This Time?
November 9, 2009
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Joel Makower discusses how green consumer behavior has changed since the recession began with GfK Roper. The conversation revolved around how the recession hasn't been so bad for green consumerism, mostly because many consumers are looking for ways to save money through energy efficiency and other measures. In addition, green products are not always the [...]
Read moreDo People Really Care About the Climate?
October 27, 2009
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Yesterday, Bob wrote about the need to engage mainstream Americans on climate. Today, I'm extending the conversation by sharing Joel Makower's recent post where he discusses the contradictory polling on climate change public opinion and the challenge it presents for communications efforts. What is the best way to frame climate?
Read moreA Look Inside Good Housekeeping’s Green Seal
October 20, 2009
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Joel Makower met with Good Housekeeping to learn more about the recently released Good Housekeeping Green Seal. The seal is meant to reduce confusion and establish credibility in front of consumers. Products seem to require quite a rigorous review process before they can receive the seal. It seems that the burden of this review will [...]
Read moreWhy Doesn’t Green = Better?
July 30, 2009
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Joel Makower takes a look at why green isn't yet synonymous with better in the marketplace. He states that it will continue to remain a niche market and idea until this changes and will be unable to impact the many environmental problems that are dependent on business and the public's acceptance of it.
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Global Warming Isn’t All Science: The Emotional Side to Earth’s Climb In Temperature
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Climate Shift: Controversy and Teachable Moment
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College Green Rating with the Princeton Review
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Solution as Problem?: Sociologists on the Climate Wars
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Leveling the Field
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Climate Change Education: The Challenges of Teaching Science in America [VIDEO]
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Declining American (or just Republican?) Support on Green Energy Policies
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Sustainability Education and Economic Development Initiative: Program Review 2012 Released
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Framing Climate Change as a Human Rights Issue
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Care for Personal Health = Care for Global Climate
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Martin Lack: Excellent stuff. I must admit I bought a copy of ...
- Marcacci Communications: [...] Framing climate change as a human rights iss...
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Nick: These are the questions we need answered (like in ...
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