Tag Archives: james cameron
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Climate Change Messages Are Hitting The Mainstream – But They Could Be Much Stronger

Over the past twelve months, governments have made enormous progress in working towards climate change solutions. The historic international agreement reached in Paris at COP 21, unprecedented bilateral agreements made between China and the United States to reduce emissions, President Obama’s Clean Power Plan focusing on transitioning to renewables in states and regions, and even […]

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James Cameron Goes Green

James Cameron Goes Green

ecoAmerica isn't the only group trying to reach Americans through emotional connections and beyond traditional environmental communications. At a benefit for NRDC, James Camerion discussed how he developed Avatar to reach a broad audience using resonant emotional messages. He intended the movie to be about changing perceptions and addressing "nature deficit disorder" (a term created […]

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