Tag Archives: iPad
greenwind

Al Gore’s Our Choice is now an app

Climate education has received a digital makeover, making learning about climate change a visually stimulating and interactive experience for the general (iPad/iPhone owning) public.  This USA Today article reports that Al Gore's Our Choice: A Plan to Solve the Climate Crisis is now offered as a rich app that includes 250 full-screen images, geotagged locations, […]

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3 Ways to Make Energy Efficiency Emotional

3 Ways to Make Energy Efficiency Emotional

In acknowledging that consumers tend to make purchase decisions based on emotional appeal vs. rational need, EnergySavvy did research and found there is a lot that can be done in "applying the lessons of behavioral economics to selling home energy retrofits."  EnergySavvy is helping the U.S. Department of Energy "create an 'emotional tug' for homeowners […]

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