Tag Archives: greenwashing
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How to Communicate Your Carbon Offset Strategy

As businesses move towards greater sustainability, carbon offsets can help bridge the gap between current efficiencies and those they’re working to reach. But, as Triple Pundit explains, talking about carbon offsets can be challenging. The article offers several tips for communicating offset decisions, including choosing offsets that match your company’s values and balancing your message […]

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Consumers Are Being Duped by Companies’ Green Ranking Greenwashing

Green rankings on companies affect consumer behavior. Many people factor in rankings make purchasing, employment, and financial investment decisions. Companies can obtain strong ratings through regulation compliance and environmental impact reports, but the greatest flaw of this system, pointed out in this Guaridan article, is that the ranking does not factor in a company’s activism […]

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2010 Sins of Greenwashing Study: Home and Family Edition

2010 Sins of Greenwashing Study: Home and Family Edition

This year, Terrachoice set out to focus on the home and family (since these are the products that give consumers a daily opportunity to use their purchasing power to make a "greener" world), and focus on constructive findings. What they found is both fascinating and telling. Consumers are offering companies both a carrot and a […]

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How the FTC Will Tame the 'Wild West' of Green Marketing

How the FTC Will Tame the ‘Wild West’ of Green Marketing

In this GreenBiz.com post Perry Goldschein helps readers understand the upcoming "Green Guidelines" that will be issued by the FTC in an effort to curb or halt greenwashing altogether. It is the first time in 12 years that any regulations have been changed. Perry then mentions the top five things that green marketers should know […]

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Green Marketing: How It Works and When to Use It

Green Marketing: How It Works and When to Use It

In this article posted today on Environmental leader, Emily McClendon discusses the ubiquitousness of green marketing and how the the term yields confusion and the practice lacks regulation. She mentions how "green marketing" began in the 80's with CSR and has shifted from the assumption of products being environmentally safe to to companies uses green […]

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Greenwashing’s Two-Edged Sword

Greenwashing’s Two-Edged Sword

Bill Roth, triplepundit, provides great context of the impact that greenwashing has had on businesses that are debating sharing their greening efforts, companies and nonprofits that have partnered on a promotion and consumers' response to green products and services. He emphasizes that consumers and businesses are still in the midst of understanding and accepting green […]

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Green Marketing Shakeout in 2008

2007 was a breakout year for green marketing. High visibility marketing efforts from giants like GE and Wal-Mart moved into full steam and buzz around green marketing jumped dramatically… That may be about to change.

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