Tag Archives: greenbiz
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GM Exec: Climate Can Be a ‘Positive Disrupter’

Talk of the business opportunities that lie in climate change often center on the growth of new forms of energy like wind and solar. But climate change can also create opportunities in industries as established as the U.S. automobile industry. Climate can even be, as General Motors’ Vice President of Sustainability and Global Regulatory Affairs […]

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7 Reasons Why Greening Up is Hard to Do

7 Reasons Why Greening Up is Hard to Do

EarthPeople, LLC President, Anna Clark, emphasizes the need to reach non LOHAS audiences with green products/marketing in order to make a real difference. She reviews several barriers to people's support of environmental values including the empowerment of women globally, the partisan divide, media coverage of the issues, and more. Clark recommends several solutions to break […]

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Green Consumer Confidence Index Reveals Reserve, Optimism

Green Consumer Confidence Index Reveals Reserve, Optimism

GreenBiz.com, Earthsense, and Survey Sampling produced the Green Confidence Index, which will measure American consumers' confidence in green initiatives along with tracking awareness of various green issues and willingness to make green purchases. One of the greatest benefits of the Index are that it will be taken monthly, creating a baseline for measuring consumer attitudes […]

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America's 10 Greenest Brands?

America’s 10 Greenest Brands?

 A survey of 5,000 consumers on green products, companies and brands also ranked the U.S.' greenest brands.  Green Works came out on top, a more mainstream green brand, and then Burt's Bees.  Clorox seems to be firmly establishing itself as the company average Americans can turn to and recognize for green products. (more…)

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How to Build Great Brands in Cleantech

How to Build Great Brands in Cleantech

A new report and article from the UK highlights some of the brand challenges and opportunities inherent in the clean tech sector. Challenge – The sector is highly scientific and complicated. Challenge – Getting the story right for investors and customers. (more…)

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