Tag Archives: green

UNCF Institute for Capacity Building Awards 23 Green Planning Grants to Minority-Serving Institutions

The United Negro College Fund is awarding 23 “green” capacity building grants to “MSI” colleges (Minority Serving Institutions), additionally encouraging them to sign the American College & University Presidents' Climate Commitment (ACUPCC), a program by ecoAmerica. 

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2010 Sins of Greenwashing Study: Home and Family Edition

This year, Terrachoice set out to focus on the home and family (since these are the products that give consumers a daily opportunity to use their purchasing power to make a "greener" world), and focus on constructive findings. What they found is both fascinating and telling. Consumers are offering companies both a carrot and a [...]

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The Secret to Turning Consumers Green

Stephanie Simon uncovers the secret to turning consumers green. It isn't financial incentives. It isn't more information. It's guilt.  Simon looks at the role of peer pressure to motivate Americans, providing real-life examples of success, including from our nation's capital.

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G.E. Says, ‘Eco! Eco! Hello! Hello!’

Next week, GE will release a new batch of ads called "Tag your green," Reports Stuart Elliot in the New York Times Blog Media Decoder this week. The campaign is supposed to build on the "ecomagination" message that GE has been using since 2003. The new ads are aiming to promote "new ways of thinking about [...]

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Is Consumer Confidence in Brand Sustainability Regressing?

Yesterday in a post on Sustainable Life Media, Thomas Miner reports on a study that finds consumers and top US executives to be less confident that businesses are committed to sustainability overall. The survey sampled 2,605 adults and 304 executives. Most interestingly, the executives reported that a major barrier to embracing sustainability is the difficulty [...]

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Green and Clueless

Despite the deluge of books, magazines, newspapers, and media attention directed toward making us more green, Americans either don't have a clue what to do or remain adamant about reducing their carbon footprints. That's according to a Newsweek article yesterday by Sharon Begley.  She cites a recent survey of 505 Americans conducted by the Earth [...]

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10 Things I’ve Learned About Engaging Consumers on Sustainability

Amy Skoczlas Cole is the head of environment and director of the eBay's Green team. In GreenBiz.com yesterday, she offers tips about getting and then keeping consumers interested in sustainability. Amongst other things, she notes that "cool" is more important than "green," and that transparency is a winning road to take.  More interestingly she notes [...]

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Adding Insult to Injury

Things haven’t been going well for the environment recently.  National ‘cap and trade’ climate legislation appears dead, California AB-32 is under significant attach, and Senator Voinovich (R-OH) is poised to launch an attack on the Clean Air Act ob behalf of power plants. Now Gallup — the widely known and trusted polling organization is castingits [...]

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