Tag Archives: green
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Millenials & Green: Loving the Lifestyle, Lukewarm About the Label

Research released by the Pew Research Center earlier this month reveals that American millenials – who range in age from 18 to 33 – are a complicated bunch. Half call themselves political independents. All are “digital natives.” They also have a complicated relationship with environmentalism, says a new article by Grist Fellow Samantha Larson. Only […]

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This Tea Party Leader is Championing Green. Here’s Why.

Debbie Dooley isn’t your typical Tea Party leader. She’s a Georgia grandmother who became an activist six years ago when her first grandson was born. Dooley is co-founder of the Atlanta Tea Party Patriots, and has been active with the Tea Party Patriots since their inception. Last summer, she teamed up with the Sierra Club […]

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Fifty Shades of Green: Segmenting the Green Consumer

Marketers often lump green consumers into a single catch-all category: consumers either care about environmental and social impact, or they don’t. But new research featured in CSR Wire reveals a new segmentation scheme that can help companies better distinguish between different types of consumers within the green bloc. The 2013 Cone Communications/Echo Global CSR Study […]

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The Pope is Going Green (And Telling People, Too)

Pope Francis, who named himself after the patron saint of the environment and animals, already made something of a statement about his opinions on environmental issues when he held up an anti-fracking t-shirt last fall. But now, sources published in a Huffington Post article say the Pope is taking things one step further and writing […]

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UNCF Institute for Capacity Building Awards 23 Green Planning Grants to Minority-Serving Institutions

UNCF Institute for Capacity Building Awards 23 Green Planning Grants to Minority-Serving Institutions

The United Negro College Fund is awarding 23 “green” capacity building grants to “MSI” colleges (Minority Serving Institutions), additionally encouraging them to sign the American College & University Presidents' Climate Commitment (ACUPCC), a program by ecoAmerica.  (more…)

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2010 Sins of Greenwashing Study: Home and Family Edition

2010 Sins of Greenwashing Study: Home and Family Edition

This year, Terrachoice set out to focus on the home and family (since these are the products that give consumers a daily opportunity to use their purchasing power to make a "greener" world), and focus on constructive findings. What they found is both fascinating and telling. Consumers are offering companies both a carrot and a […]

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The Secret to Turning Consumers Green

The Secret to Turning Consumers Green

Stephanie Simon uncovers the secret to turning consumers green. It isn't financial incentives. It isn't more information. It's guilt.  Simon looks at the role of peer pressure to motivate Americans, providing real-life examples of success, including from our nation's capital. (more…)

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G.E. Says, ‘Eco! Eco! Hello! Hello!’

G.E. Says, ‘Eco! Eco! Hello! Hello!’

Next week, GE will release a new batch of ads called "Tag your green," Reports Stuart Elliot in the New York Times Blog Media Decoder this week. The campaign is supposed to build on the "ecomagination" message that GE has been using since 2003. The new ads are aiming to promote "new ways of thinking about […]

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Is Consumer Confidence in Brand Sustainability Regressing?

Is Consumer Confidence in Brand Sustainability Regressing?

Yesterday in a post on Sustainable Life Media, Thomas Miner reports on a study that finds consumers and top US executives to be less confident that businesses are committed to sustainability overall. The survey sampled 2,605 adults and 304 executives. Most interestingly, the executives reported that a major barrier to embracing sustainability is the difficulty […]

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Green and Clueless

Green and Clueless

Despite the deluge of books, magazines, newspapers, and media attention directed toward making us more green, Americans either don't have a clue what to do or remain adamant about reducing their carbon footprints. That's according to a Newsweek article yesterday by Sharon Begley.  She cites a recent survey of 505 Americans conducted by the Earth […]

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