Joel Makower met with Good Housekeeping to learn more about the recently released Good Housekeeping Green Seal. The seal is meant to reduce confusion and establish credibility in front of consumers. Products seem to require quite a rigorous review process before they can receive the seal. It seems that the burden of this review will […]
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‘Good Housekeeping’ Picks First Six for ‘Green Seal’
September 29, 2009 
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The Good Housekeeping Green Seal is finally premiering its first seal recipients by approving six beauty and cleaning products. The hope is that the familiar Good Housekeeping brand will give a broad group of consumers the confidence to trust green claims.
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