All efforts to get consumers to understand the benefits of “going green” are starting to pay off. A recent report, The Environment: Public Attitudes and Individual Behavior, reinforces what ecoAmerica has known and built its work upon for the past 6 years: consumer behavior can change. Compared to 1990, Americans that say they have a […]
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Tag Archives: green products
More Consumers Understand Benefits of Being Green and Support Companies that are Reducing Environmental Impact
December 2, 2011 
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Reality Is Tough, But People Still Care
October 14, 2011 Comments Off
Our friend Susan Donaldson at VivaTerra wanted to make sure we didn’t miss this NY Times article on how the ‘great recession’ is impacting consumer behaviors on the environment – both positively and negatively. It certainly correlates with our recent American Climate & Environmental Values Survey which recommends a more practical, common sense approach to […]
Read more Global consumers crave green energy in survey: Vestas
June 29, 2011 Comments Off
According a recent TNS Gallup survey, a strong majority of consumers worldwide are saying they want more green energy and are inclined to support companies that are environmentally-friendly, but many are ill-informed about their access to renewable energy and legitimate green products — it is harder than they think. Posted 6.28.2011 on Reuters by […]
Read moreUsing Social Media to Promote Green Products
July 19, 2010 Comments Off
This post by Jeff Dubin on Sustainable Life Media, talks about the growth and popularity of social media as a way to reach green consumers. Yet, he notes the importance of still imploring other, more traditional forms of outreach such as advertising and word of mouth to reach more people, especially women. However, the article […]
Read moreBusinesses Fail To Engage Consumers on Environmental Issues
May 20, 2010 Comments Off
According to the 2010 Cone Shared Responsibility Study, 84% of respondents think that they can help companies create products that benefit consumers, business and society but only 53% think that companies are effectively engaging them in those companies initiatives, products and services. Americans seem incredibly interested in being involved in the process of greening corporations […]
Read moreMarcal’s Secret Deep-Green Roots
October 5, 2009 1 Comment
Marc Gunther, a senior writer at GreenBiz.com, interviewed Tim Spring, the CEO of Marcal on GreenBiz radio. The interview presents an interesting perspective of a green company that hasn't always marketed itself that way.
Read moreGo South, Green Brand: Lessons from the Front Lines of Green Marketing
August 21, 2009 Comments Off
A close look at the July 2009 Green Brand survey which reveals, "the growing gap in attitudes between the North and the South, the importance of backyards, how basics still matter, and that the green brand leaders might not be whom you would expect."
Read moreNew Study Into Sustainable Foods and Beverages Sees Opportunity
August 20, 2009 Comments Off
Despite the recession, consumers are continuing to put a high value on products that affect their quality of life and will pay a premium for them.
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Supermajorities of Americans Now Support Action on Climate Change
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He Speaks for the Snow: Erik Blachford on Climate Change and the Ski Industry
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New Nature Rocks Website Offers New Paths to the Outdoors
- Yale Poll: Climate Change Belief Drops 7%, Likely Influenced by Cold Winter
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Vote for ecoAmerica at SXSW Eco
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Climate Shift: Controversy and Teachable Moment
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Global Warming Isn’t All Science: The Emotional Side to Earth’s Climb In Temperature
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Solution as Problem?: Sociologists on the Climate Wars
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College Green Rating with the Princeton Review
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What Consumers Really Think of Green PR
- Marcacci Communications: [...] Hundreds of US colleges creating a clean ene...
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Martin Lack: Thanks for posting this, Celina. I first came acr...
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Theresa Silveira: Hi - Thank you. I now have the information. I lo...
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Celina Plaza: Hi Theresa, The link has been updated. You shoul...
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