Tag Archives: green marketing
Communicating Sustainability to the Consumer

Communicating Sustainability to the Consumer

 In Triplepundit.com today, Ali Hart discusses some consumer research around sustainability. It reveals that consumers' affinity for sustainability is largely a game of matching the relevant information with the appropriate demographic. This research also reveals that consumers weigh the food and beverage category heavily in their quest for sustainability, and they favor local food over […]

Continue reading
The Big 3: How Social Media, Video, and Mobile Are Transforming Green Marketing

The Big 3: How Social Media, Video, and Mobile Are Transforming Green Marketing

In this piece published on Triple Pundit by Paul Hannam of Bright Green Leadership, we learn how important social media, video and mobile are as media tools for effective green marketing. He sites various successful campaigns by Method, Patagonia and Google. Hannam also recognizes that video and mobile are the most popular and accessible forms […]

Continue reading
Why Walmart Is Doing Business with Seventh Generation

Why Walmart Is Doing Business with Seventh Generation

Last week, Walmart began selling eco-friendly household products by the company Seventh Generation. Al Dominguez of Walmart, wrote the piece for GreenBiz.com. He notes that this is a surprising move for both companies, especially for Seventh Generation who has strongly criticized Walmart for years. Walmart acknowledges that this partnership represents a great step forward for […]

Continue reading
Pocono Raceway Claims Largest Solar-Powered Sports Stadium

Pocono Raceway Claims Largest Solar-Powered Sports Stadium

This article, posted today on Environmental Leader (www.environmentalleader.com), outlines NASCAR's plans to create a 25-acre solar installation that should produce 72 million kilowatts of energy over the next 20 years. This may seem like an unlikely move for NASCAR but according to a recent survey, three out of four NASCAR fans believe that everyone has […]

Continue reading
Going green: Sports world makes planet-friendly strides as efforts increase

Going green: Sports world makes planet-friendly strides as efforts increase

In this release issued by The Canadian Press, author Dave Campbell talks about how major league baseball's Chris Dickerson, a Cincinnati Reds outfielder, was fed up with the amount of plastic water bottle waste that he and his teammates were producing daily. He decided to start a nonprofit called Players for the Planet in 2008, […]

Continue reading
Using Social Media to Promote Green Products

Using Social Media to Promote Green Products

This post by Jeff Dubin on Sustainable Life Media, talks about the growth and popularity of social media as a way to reach green consumers. Yet, he notes the importance of still imploring other, more traditional forms of outreach such as advertising and word of mouth to reach more people, especially women.  However, the article […]

Continue reading
New Rules of Mama Marketing: Older, Greener

New Rules of Mama Marketing: Older, Greener

According to a new report from Experian Marketing Services, moms today are generally older, but even the younger ones are buying green more and more, causing an overall rise in women that are "thinking green" and "buying green" versus being classified as "potential greens." The shift is due in part to the knowledge that green […]

Continue reading
Stand By Your Cause: What Marketers Can Learn From Dawn’s Involvement In The Gulf Oil Spill

Stand By Your Cause: What Marketers Can Learn From Dawn’s Involvement In The Gulf Oil Spill

We've all seen the Dawn commercials where rescue workers are cleaning oil-drenched birds in dish gloves, and presumably saving these animals' lives. In this Triple Pundit article by Jacquie Ottoman, we learn that since the BP oil spill, Dawn has been thrust into the spotlight, and that they've managed to stick by their brand, despite […]

Continue reading
Time for an Energy Efficiency Makeover

Time for an Energy Efficiency Makeover

In her blog, Good Green PR, Caroline Wilson notes that the concept of energy efficiency is not "the most sexy subject in the world."  As was the opinion of a recent keynote speaker at an energy efficient conference she attended. Although improving energy efficiency at home and around the office could improve the environment and […]

Continue reading
Major: Marketing; Minor: Saving the World

Major: Marketing; Minor: Saving the World

Nathan Schock, author of Greenway Communique, reviews the textbook Sustainability Marketing: A Global Perspective. The authors take a look at the evolution of green marketing (from a different perspective that Fast Company) and provide a vision for where sustainability marketing should go now. The book advocates that green marketing needs to shift from being the […]

Continue reading