There needs to be a shift in strategic thinking if we’re going to trigger action in Americans. The green movement’s current common method of using reason and intellect is well-intentioned, but not working. Emotional connection was Apple’s key to success, and could be key to how we motivate people to support the cause. Read […]
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Tag Archives: green marketing
To Men, Green Is a Shade Too Close to Pink
April 19, 2011 
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According to a recent OgilvyEarth study, there is a "Green Gap" preventing Americans from following their green intentions. Correlating to ecoAmerica's Climate and Energy Truths survey findings, one hurdle is "green" being considered feminine by the majority of Americans; some men admit they feel emasculate when doing environmentally friendly tasks. To make being green "male-ego-friendly," […]
Read moreChevron pranked (probably) by the Yes Men
October 18, 2010 Comments Off
The lack of progress on climate legislation presents a poignant opportunity for those organizations who are working to advance climate solutions to analyze what they've done right, wrong, and how they can be more successful in the future. Many agree that getting ahead of fossil fuel-ed denier or climate confusion communications is key, however […]
Read moreTime To Move Beyond Green Marketing
October 1, 2010 Comments Off
Mediapost's green blog, Marketing:Green recently featured a study by the company Verdantix that was discussed by one of their strategists Jim Nail. The report finds that agencies (PR, advertising, marketing and branding) are trying to transition from green marketing to something called "sustainable communications." This new discipline goes beyond simply marketing the product to the […]
Read moreCause Marketing’s Still All to the Good
September 30, 2010 Comments Off
This week, Adweek is reporting on a recent survey by Cone LLC, an Omnicom Group, that finds consumers still want companies to be engaged with good causes and will reward those that rise to the occasion. In fact, 64 percent of respondents said they believe companies have "responded well to social and environmental issues during […]
Read moreHow the FTC Will Tame the ‘Wild West’ of Green Marketing
September 3, 2010 Comments Off
In this GreenBiz.com post Perry Goldschein helps readers understand the upcoming "Green Guidelines" that will be issued by the FTC in an effort to curb or halt greenwashing altogether. It is the first time in 12 years that any regulations have been changed. Perry then mentions the top five things that green marketers should know […]
Read moreSign a Petition, Save the Environment, All with QR Codes
September 1, 2010 Comments Off
This is a post from a relatively obscure and specific blog about bar codes. However it presents some interesting information about a very successful green marketing campaign that's being run in part by Canada's REI equivalent, Mountain Equipment Co-op (MEC). The campaign, called "The Big Wild" is executed with large QR Codes (matrix barcodes) that […]
Read moreThe Future of the Electric Car
August 25, 2010 Comments Off
In a recent article titled "The Future of the Electric Car" published by The Week, the author examines the current state of the electric car market. Running vehicles on a rechargeable battery is nothing new to consumers. The recent trend in pursuing greener technologies and Tesla Motors' $266 million IPO on June 29th despite having never made […]
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He Speaks for the Snow: Erik Blachford on Climate Change and the Ski Industry
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New Nature Rocks Website Offers New Paths to the Outdoors
- Yale Poll: Climate Change Belief Drops 7%, Likely Influenced by Cold Winter
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Vote for ecoAmerica at SXSW Eco
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Best Practices: Learning from the Human Rights Campaign’s Social Media Sweep
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Global Warming Isn’t All Science: The Emotional Side to Earth’s Climb In Temperature
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Climate Shift: Controversy and Teachable Moment
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College Green Rating with the Princeton Review
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Solution as Problem?: Sociologists on the Climate Wars
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Leveling the Field
- Marcacci Communications: [...] Hundreds of US colleges creating a clean ene...
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Martin Lack: Thanks for posting this, Celina. I first came acr...
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Theresa Silveira: Hi - Thank you. I now have the information. I lo...
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Celina Plaza: Hi Theresa, The link has been updated. You shoul...
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