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To Men, Green Is a Shade Too Close to Pink

According to a recent OgilvyEarth study, there is a "Green Gap" preventing Americans from following their green intentions.  Correlating to ecoAmerica's Climate and Energy Truths survey findings, one hurdle is "green" being considered feminine by the majority of Americans; some men admit they feel emasculate when doing environmentally friendly tasks.  To make being green "male-ego-friendly," […]

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